Advertising widgets
| by Derek Anderson |  Stumble this! |
December 14th 2006 |
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The Question:
Are ads a form of widget?
Do ads, as they currently exist on web pages, fit the widget criteria?
The Answer:
I don’t know.
According to wikipedia/webwidget “A Web Widget is a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation. They are akin to plugins or extensions in desktop applications. Other terms used to describe a Web Widget include Gadget, Badge, Module, Capsule, Snippet, Mini and Flake. Web Widgets often but not always use Adobe Flash or JavaScript programming languages.”
If this statement is true and I believe that it is. Then Advertising that uses JavaScript or Flash and is installed and executed in a web page, could be and should be considered a widget.
Do you agree or disagree?
Please comment!
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IMHU, to be considered as a widget, the code must be executable at least partly within the hosting page. In other terms, there should be some kind of interactivity inside the page. Which is, for example, not the case for Google adwords. So, I consider such ads are not widgets.
Comment by Emmanuel Prat — 12-15-06 @ 6:48 am
This sounds very reasonable. However, for example my Yedda Profile widget is a collection of links that point to various portions of Yedda that I am associated with. It is also updated in real time. I don’t see interactivity though. I may be mistaken though.
Comment by Derek Anderson — 12-15-06 @ 10:48 am