ComScore.com calls ‘em

Slide.com Ranks #1 with 117 Million widget users in April 2007.

comScore, a leader in measuring the digital world, today announced the launch of comScore Widget Metrix, a new service to track the usage of widgets across the Web. comScore currently tracks Web widgets, which are data files that can be embedded into a site’s HTML code and are typically displayed in a small viewing pane on the site. They are most often used to display customized or personalized content on a Web site, such as to share photos or music recommendations, and are commonly found on blogs, social networking sites and other personalized pages.

“The recent explosion of user-generated content has helped create a worldwide marketplace for widgets,” said Linda Boland Abraham, executive vice president at comScore. “comScore is excited to be providing measurement for this developing content medium.”

“Third-party audience measurement is critical to the emerging widget economy,” said Hooman Radfar, founder of widget delivery platform Clearspring. “Measuring and understanding the widget universe is an important first step in enabling publishers and advertisers to fully realize the benefits of the burgeoning distributed Web. As one of the leading widget platforms, we look forward to working with comScore to help drive widget measurement going forward.”

read the entire story here ComScore/widget_metrics

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