WizWag.com Your ads and related search in a widget

June 18th, 2007 by Derek Anderson Leave a reply »

WizWag.com is dedicated to blog search. They claim to have…

the best Personalized Topic Discovery Engine and Attention Learning Engine that discover emerging topics matching a user’s attention.

Hmmmm…..

…anyhow, WizBag has created an “Auto-Discovery” search widget.(in beta 6/18/07) What this means is that you as a reader will be presented a list of results (eight) based on the keywords associated with the post you are reading. The results are categorized based on relevancy. Either they are “Very Related” or “Less Related”. Anyway you look at it…the results are for different blogs, encouraging your readers to leave your blog. Bummer!

Something good?
There is one saving grace though. You can place two of your ads in the widget under the search results. These are limited to 125 X 125 px ads or Google Adsense. These ads appear next to WizWag ads. So it’s a crap shoot on the ad revenue.

Widget trial
The widget is in private beta so I haven’t been able to look under the hood yet. It does appear to consume a fair bit of blog real estate. This tells me that it will see limited adoption. People value their screen space and are reluctant to use anything that doesn’t fit into a sidebar.
I suggest dropping 4 results and two ads (WizWag ads). Narrowing the widget to 150 px to 175 px wide. Absolutely make sure that there is a whole host of customization options available to the end user.

wizwag-auto-discovery-s.png
Source: mashable/wizwag

Correction:

Paul from Wizag has commented…

Thanks for the comments.

The window is not shown unless a reader clicks the Discover icon or one of the auto-tags. So it does not really take much space on your blog. When a user clicks a related post, it is open in a new window/tab. When that window/tab closes, it will return back to your blog. The objective is to give readers broader perspectives. Although you will be showing other bloggers’ links, in return, other bloggers with the widget will be showing your links, enabling readers of other blogs to discover your blog as well.

The strength of the Auto-tagging and Discovery Widget is that it automatically finds and assigns to each post tags that have consistent meaning and are statistically significant across the blogosphere.

With this Widget, your readers will be able to discover other posts by you and by other bloggers, and news related to your post using the auto-tags, bringing them broader perspectives. It enables your blog to be discovered by readers of other blogs in the community.

The Widget finds auto-tags by putting your blog posts in the context of millions of other blog posts and news, and finding the most appropriate auto–tags using an natural language processing and relevancy analysis algorithm.

A live demo is at http://stack-up.com/stack. Move down to the end of each post, clicking on the Discover icon or one of the auto-tags will bring up the widget results.

PS. Our name is Wizag, the original Mashable post spelled it as WizWag.

…and I went to the Wizag.com main page and I didn’t even realize the name was different.

Sorry, Wizag guys!

2 comments

  1. Paul Young says:

    Thanks for the comments.

    The window is not shown unless a reader clicks the Discover icon or one of the auto-tags. So it does not really take much space on your blog. When a user clicks a related post, it is open in a new window/tab. When that window/tab closes, it will return back to your blog. The objective is to give readers broader perspectives. Although you will be showing other bloggers’ links, in return, other bloggers with the widget will be showing your links, enabling readers of other blogs to discover your blog as well.

    The strength of the Auto-tagging and Discovery Widget is that it automatically finds and assigns to each post tags that have consistent meaning and are statistically significant across the blogosphere.

    With this Widget, your readers will be able to discover other posts by you and by other bloggers, and news related to your post using the auto-tags, bringing them broader perspectives. It enables your blog to be discovered by readers of other blogs in the community.

    The Widget finds auto-tags by putting your blog posts in the context of millions of other blog posts and news, and finding the most appropriate auto–tags using an natural language processing and relevancy analysis algorithm.

    A live demo is at http://stack-up.com/stack. Move down to the end of each post, clicking on the Discover icon or one of the auto-tags will bring up the widget results.

    PS. Our name is Wizag, the original Mashable post spelled it as WizWag.

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