Wildfire: Spread your Widgets, Let them Burn
| by Avatar | July 16th 2007 |
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Most of the talk that came out of the recent WidgetCon was more focused on widgets being either founded by VC money, getting bought, partnerships and ways of getting all of that while also being in the game.
In a few words: it truly was a widgetcon with a serious biz theme, more than big launches or showing of new kind of widgets.
Such goals have been managed very well with companies like Clearspring and Widgetbox among others, however there are still holes in the way from developing, to distributing, to the end audience using the widgets, and that is where Wildfire from Gigya get into, since it is not just a developer helper like Clearspring or a channel of distribution like with Widgetbox, is more of Agent, a very proactive one, it gets you want you need to get your widgets up if you get in a partnership with them, and after that, it will provide you with a channel of distribution in 12 social networks,the stats you need to measure up your attach rate and general success, and finally, to monetize your widgets, so both can win money of it and well,do Biz.
So, if you got a widget company/start up, or you are starting fiddling with the idea of entering in this crazy widget marketplace, then you know you got another option where to look.
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