Google Gadget Ads: Widgetized Adsense is here
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September 21st 2007 |
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One of the big news if not the biggest news this week was the launch of Google Gadget Ads making the rounds along with the Mobile Adsense launch. those are two very powerful moves and i doubt that the breaking of the news for both in the same day is a coincidence because it does send a message to competitors with what has become now Google true main product: Advertising.
Yeah, i know that Google is more equal to Search but lets get real. Google knows that their absolute control of the Search market has come to a end of sorts because their market share has been falling down in the last 24 months and with the launch of the new Live search engine from MS and whatever Yahoo! is preparing will diminish it more even if they get to still be number 1 for a long time. but they are really not worried about MS and Yahoo! playing catch up to them in the search field. they are worried about MS and Yahoo! analytics and advertising initiatives that will go along the new search engines because it is precisely the model that Google lives and thrives on.
And pretty much the only way to prevail is to spread and diversificate. and a product like Gadget Ads is the perfect example of that.
Gadget Ads are a interesting thing beyond the fact that they are advertising, because it is also a way to spread PR messages, Press releases and Promo kits. having it in a widget makes sure that the message of the PR, Press and Promo teams are never diluted by the commentary or opinion of blogs linking to a story because if you place the Gadget Ad along a opinion piece or even a criticism, the widget allows the product to defend itself by showing what the product really is beyond what the blog has said about it and not only that, even if you are taking shots on a product, the nature of the widget will allow you to profit from doing so without the company behind the product you just have destroyed mind about it, in this case the sole reason of you placing the Gadget Ads is already good publicity.
Of course that there is only one thing to keep in mind, the product promoted should of course have some quality in it, even if at minimum, otherwise such effect will of course not happen and the bad review will still mean that whatever you are promoting crashes and evaporates in less time that i have been writing this post.
There is much that can be said about the gadget form, because if you see them, they are not different that a lot of other promo gadgets you have seen before, and that is the best thing about them, you have not only grown used to them, you already embrace them, it is all about the metrics and advertising program running in them that make them special, because even if there were already other try outs in format and form before google getting the metrics blended in one with the advertising program and being the biggest online advertising company is what gives them a Edge over whatever that was before it..
I could simplify it comparing it to having a cellphone, for example, i plan to buy the M8 from Meizu(if it comes out), and it would do me no good to have it if i didn’t knew before hand that i will be able to use with a big network provider for both data and calls (even if in my case i will go for full VOIP/data usage), that only would leave me with a device i cannot use to it`s full potential and that is why only Yahoo! and MS will be also the ones able to compete compete google when the time comes, because they are the other two with the biggest networks, no big networks, means no reach, no spread,no gain.
The last notable detail i think is amusing comes from the spread targeting of the widget, it is very clear that google came honest to it and list the biggest social network/start pages systems in order of importance:
You will note that Google KNOWS perfectly in what spot their Igoogle start page stands and also shows us the true order of things, something that match perfectly with the numbers i have
And that is all, i wanted to express my opinion in the whole matter because i have seem some of the previews and reviews about Gadget Ads and they are all pretty much superficial or biased, so there you have it, my two cents for what it is worth.
And now for a Gadget Ad example:
One of the only post i have liked about the new Gadget Ads is this one from Sniperoo that offers a complete overview for those interested in the background of the adwords program in them.
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Excellent analysis and you are spot on on the ‘Sharing Location’ ordering - honesty from Google. Now I must add them to my Widget Distribution Networks coverage …
Comment by Ivan — 09-23-07 @ 11:13 am
Thanks for the comment Ivan, i even have edited the post now, to clean it a little too.
Comment by Avatar — 09-24-07 @ 7:23 am
[...] Darren Rowse got the scoop that Adsense is also coming up for YouTube Embeddables, showing what i was talking about Google Diversificating its Advertising as a way to mantain supremacy in the web, because aftel all it really don´t matter if everyone uses your services if you are not producing money in order to assure that you can grow without interruptions. [...]
Pingback by YouTube: Adsense for Embeddables–Widgets Lab — 09-29-07 @ 12:32 pm
[...] The botttom line is that Daft Punk is once again quite popular again and is now using a widget to promote themselves in a way that takes the point across of what i talked about when Google released the Gadget Ads that was about using a widget as a undiluted press release, press kit and in some cases even positive PR to blogs and beyond and since this is precisely a press release that unfortunately is not complete yet because there are no videos loaded to the widget and it stirkes me as a too simplistic widget to represent a band like Daft punk it suits the theme well, the intention is what matters in this. [...]
Pingback by Daft Punk: Alive Promo Widget–Widgets Lab — 10-26-07 @ 4:41 pm
[...] Clearspring as one of the main widget distributors and developers in the widget market has stepped up and responded to Google gadget ads , something i have already blogged in detail on the perception and the effects they can have. [...]
Pingback by Clearspring Lauches Their Own Widget Ads–Widgets Lab — 11-8-07 @ 2:20 am
[...] Clearspring as one of the main widget distributors and developers in the widget market has stepped up and responded to Google gadget ads , something i have already blogged in detail on the perception and the effects they can have. [...]
Pingback by » Clearspring Lauches Their Own Widget Ads - Your Gadget Live — 11-12-07 @ 5:51 am
[...] the direct line of thought that came into place and that made Google decide to give birth to Gadget Ads and that can be pretty much resumed in one single [...]
Pingback by Gydget: Promo Widgets Network–Widgets Lab — 11-16-07 @ 3:18 pm