The CW network awash in widgets

September 28th, 2007 by Derek Anderson Leave a reply »

The CW has widgetized its fall lineup!


Just a bit more proof that widgets are becoming a very important marketing tool. The CW network has decided to leverage the popularity of widgets in order to promote new shows for the fall season. They have also released a number of widgets featuring some already popular prime time shows.

Gossip Girl, Reaper, Life is Wild, Girlfriends, Aliens in America, Online Nation and The Game are all new shows that are featured in these colorful, attractive and interactive widgets. Each widget features a preview video, link to a show themed wallpaper and a ‘Viral’ link so your readers can easily grab their own copy from yours.

The ‘Featured’ widget is the Gossip Girls widget. It features some preview videos and a rather different feature. Celebrity news from People magazine. This ‘Gossip’ is presented via headline and up to two lines of text within the widget itself. Each headline is linked to the actual story on The website for People magazine.

Shows from previous seasons such as Top Model, Beauty and the Geek, Smallville, Supernatural and Everybody Hates Chris also have widgets. Each widget is themed accordingly as well.

All of the CW widgets use Flash, making them friendly for most blogs, social profiles and even Myspace.

CW widgets

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