http://www.widgetslab.com/2007/09/29/widget-history-in-brief/ All Widgets, All the Time, News, Reviews, Previews, Articles and Interviews Sun, 12 Oct 2008 10:49:07 +0000 http://wordpress.org/?v=2.6.2 http://www.widgetslab.com/2007/09/29/widget-history-in-brief/#comment-431473 Sean Ellis Thu, 12 Jun 2008 23:15:42 +0000 http://www.widgetslab.com/2007/09/29/widget-history-in-brief/#comment-431473 An important piece of widget history often overlooked is Trivia Blitz. It launched in 1997 and by December 1999 had spread to 36,100 websites ranging from Geocities and Tripod personal pages to CNN.com and TowerRecords.com. It replicated virally through an "add this game to your site" link. I launched this program as a low cost user acquisition tool for Uproar.com leveraging Uproar's offshore development cost advantage. The widget extended the reach of Uproar's game play experience and propelled Uproar.com to the number one ranked game site from 1998 until it's acquisition by Vivendi Universal in 2001. Syndicating content through a widget is not for traditional marketers who obsess over protecting the brand - which is probaby why Vivendi Universal killed it. But widgets are an ideal way to extend a site's brand experience and engage and acquire users for the mother ship. An important piece of widget history often overlooked is Trivia Blitz. It launched in 1997 and by December 1999 had spread to 36,100 websites ranging from Geocities and Tripod personal pages to CNN.com and TowerRecords.com. It replicated virally through an “add this game to your site” link. I launched this program as a low cost user acquisition tool for Uproar.com leveraging Uproar’s offshore development cost advantage. The widget extended the reach of Uproar’s game play experience and propelled Uproar.com to the number one ranked game site from 1998 until it’s acquisition by Vivendi Universal in 2001. Syndicating content through a widget is not for traditional marketers who obsess over protecting the brand - which is probaby why Vivendi Universal killed it. But widgets are an ideal way to extend a site’s brand experience and engage and acquire users for the mother ship.

]]> http://www.widgetslab.com/2007/09/29/widget-history-in-brief/#comment-97195 GadgetGadget.info - Gadgets on the web » Widget History in brief Sat, 29 Sep 2007 19:16:07 +0000 http://www.widgetslab.com/2007/09/29/widget-history-in-brief/#comment-97195 [...] unknown wrote an interesting post today!.Here’s a quick excerptNiall Kennedy from widgets live and the upcoming widget summit fame has done a very interesting and informative post about widgets history in a loose stringed but very well researched time table that starts in 1984 up to 2007. … [...] [...] unknown wrote an interesting post today!.Here’s a quick excerptNiall Kennedy from widgets live and the upcoming widget summit fame has done a very interesting and informative post about widgets history in a loose stringed but very well researched time table that starts in 1984 up to 2007. … [...]

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