Proximic German answer to Adsense

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Proximic German answer to Adsense

by Derek Anderson	Stumble this!	October 01st 2007

Proximic uses ‘Pattern Proximity’ in a widget to deliver content and ads

German startup Proximic says that it can deliver more realistically targeted ads on any given page using what it calls ‘Pattern Proximity’

Proximic says:

At Proximic, we want to turn the cumbersome art of finding information into something more natural and complete. We believe information should proactively find the user not the other way around. By dynamically cross-linking useful and relevant things across the web we will help users become more productive and provide the Internet economy with greater control, precision, and profitability of content monetization.

The most fascinating aspect of the Proximic idea is the fact that they are delivering the content in a widget format. This isn’t simply some JavaScript code for displaying ads. You can actually grab your own widget right from an existing widget. Then you can paste it to any site that you feel needs the benefit of contextually targeted content delivered right in the widget itself.

Publishers will have the option to make money with the Proximic widget in the near future (time table not set yet) This revenue is based upon highly targeted ads based upon the content you are displaying on the site that you place the widget. The difficulty here will be to persuade advertisers to migrate from the proven infrastructure at Google adwords. However, if Proximic starts delivering fast relevant results that favor a healthy conversion rate (ads to purchases) and also a decent payout to publishers. Then I see no reason why they won’t be extremely successful. Of course, if they do become successful…Google will wave a few million in their face and then Proximic will become the latest addition to the Google stable.

Check them out at Proximic.com
via Red Herring

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[...] unknown wrote an interesting post today!.Here’s a quick excerptThe most fascinating aspect of the Proximic idea is the fact that they are delivering the content in a widget format. This isn’t simply some JavaScript code for displaying ads. You can actually grab your own widget right from an … [...]

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The idea of finding relevant information within the content’s context one is reading is not something new. LinkedWords.com for example has been around for more than a year now but seeing how Proximic plans to do that I think http://LinkedWords.com is taking a different approach and instead of using a widget that matches the context they are linking strategic words across web pages, documents and content areas through their contextual platform (38M page large, btw) as in this way they create contextual connections between two and more content areas with the same context helping this way common users find contextual information while web publishers are given with the opportunity to gather and exchange extremely targeted traffic among themselves. As far as I understand the matter seeding contextual links around web on tens of thousands of content areas is perhaps better idea taking into consideration the long term benefits of having static in-text links around web rather than relying on a java/ajax based widget which normally is closed for the eyes of the major search engines and their indexing/filtering/semantic/clustering engines. Simply said real contextual links among content areas around web seems better and easier idea by me than contextual connections among web sites done through invisible for the search engines and placed off the real text widget. (Disclosure: I have used LinkedWords in the past). Proof for the better approach is currently the 400,000+ unique visitors per month to the LinkedWords’ contextual platform.

Comment by Curt — 10-2-07 @ 1:17 pm