Sundance Festival countdown
| by Derek Anderson |  Stumble this! |
January 05th 2008 |
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The Sundance film festival was originally organized by Robert Redford and colleagues in 1981. The festival is designed to promote independent film producers to help get their films wider recognition.
This year the Sundance film festival has created a countdown widget to help promote the “31 Days of Sundance”.
Widget info
The widget was created using the Clearspring widget creation platform. Clearspring is a premier widget creation tool that has helped thousands of organizations create and spread widgets of all types. One of the more important features of the Clearspring platform is the wide variety of places that you can “drop” a widget. There are 22 different options/locations for widget placement. Myspace, Facebook, Blogger and even iGoogle are just a few. If you don’t have or use any of these, you can also create a widget for MS Vista and Yahoo! widgets (no Mac support…weird)
Widget opinion
Countdown widgets for events don’t appear to be exceptionally popular. People are interested in the Sundance film festival but don’t seem to be to inclined to adopt the widget to help promote the festival. As seen below, you can tell that the widget has been viewed over 45,000 times but only ‘grabbed’ 173 times with zero comments.
I tend to agree that this type of widget is lacking. The widget does nothing but countdown the days until the festival and provide links to a Redford video, blog and a ‘whats happening tonight’. There is no other benefit to having the widget. No real excitement. Maybe they should have included some video element that promoted last years films or possibly some trailers from current producers previous works.
Sundance widget page
Sundance Channel
Clearspring.com
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Derek,
Interesting article on the Sundance widget. I wanted to add some clarification around your comment regarding Clearspring’s support of desktop widgets on the Mac OS. We do support Mac, but do not display the Mac icon if the visitor is viewing the widget on a non-Mac machine. Conversely, we do not show the Vista or Yahoo! icon to Mac users.
Regards,
Jodi McDermott
Director, Product Management
Clearspring Technologies
Comment by Jodi McDermott — 01-7-08 @ 11:05 am
Jodi McDermott » Thanks for shedding some light on this. I’m sure the readers like to know these things. Especially those of us using two different OSes.
Keep up the excellent work!
-D
Comment by Derek Anderson — 01-10-08 @ 6:52 am