Stacey Higginbotham from GigaOM just posted a quick analysis on the current state of Widget Ads.
The quick analysis centers a pretty tight review of what i have been discussion for quite some time here. the model of widget ads going from having companion banner in the installation pages on widgets apps in Facebook, thee surge of advertising networks around the big player in the Widget industry, a little peek into the controversial Widgetbucks widgets ads service to the “press kit” form of having widget as the advertising itself by branding them and allowing them to offer a interaction with visitors aside from what is being promoted.
that model does carry a little thing from the new talk of pay for engagement advertising models some are discussing right now and how it could and more than like will result in something worthwhile as a form to monetize services and offer a better advertising to big brands.
even then, it is worth a read to review the situation with Widget Ads.
Companies can make money with Widget Ads
Technorati Tags: GigaOM, Widget Ads, Widget advertising, widget engagement
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