Last.fm says: API = High Spread, better reach and more users
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February 29th 2008 |
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The have not been many news coming from the Mashup Event that took place at london just yesterday and that was focused on Widgets. but one of the best info and tidbit that has come out from it comes from Last.FM  now owned by the CBS talking about how having a  API help a web service and widgets get  high spread, better reach and more users.
This is already known just by looking how Twitter main usage and strain to the service comes from the sub services and widgets using their API that their web site.
But it is good to have it on record from one of the big players:
CBS-owned Last.fm says 3rd party web widgets hooked into its API added 19 million music users to its user base in January, in addition to the 21 million active users accessing the service through the Last.fm site itself. As a result it has launched a dedicated showcase site to highlight the best widgets and tools. The site opened to developers in 2003 but has not set up a dedicated home for them at build.last.fm. Some of the widgets that have come from this innovation include a tool that shows favourite CD covers on Wordpress blogs, a tool that graphs music preferences and one that tracks listening habits on a user’s mobile phone.
This proves that now you don´t only need to offer widgets fro your services but offer a API so users and third parties can create more Widgets and better widgets. this will of course consume resources from you but if you have a solid business model or are looking to grow enough to be attractive to bigger companies this is a sure way to do it.
Last.fm proves widgets work - but do the Brits get it?
Via TechCrunch UK
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