I discovered toufee recently and i must say i am impressed by it. it is a Flex based online flash movie maker, it could be considered like a online Windows Movie Maker for Flash Video. simple to use and yet featured enough to do the work.
The Editor is completely Drag and Drop and easy to use, it kinda looks like a desktop WPF app, something i find pretty ironic, but it is a Flex based and you can do the same things you do in a Windows Movie Maker.
Worth to check out if you want to produce,edit and deploy your Embeddable Flash Video Player from Toufee, and you don´t need to worry it also counts with gigya Widlfire High Spread.
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Interesting ideas… I wonder how the Hollywood media would portray this?