I see, thanks for the explanation Ori, and thanks for coming by. this does tell me it is like a combination of sprout and the netvibes UWA just in a professional level and with way more backing up the widget created.

cannot wait to check out the video. i will do a update post with it and add the notes you have provided me here then to comment on both.

Thanks for the post!

I’d like to clarify a number of points that you have raised:
1. The MuseStorm production studio allows users to create full-featured Flash widgets and social apps (including Facebook and Bebo). Unlike Gigya, ClearSpring and WidgetBox who provide a WRAPPER that allows developers to get their app on Facebook or Bebo (but it’s still a Flash widget), apps created on our platform are true FBML (Facebook) or SNML (Bebo). That means these apps can access the friend list, newsfeed and more! The MuseStorm Engagement Platform is really the first platform to allow rapid creation of social apps without programming.
2. We’ve launched Bebo support now, and have had support for Facebook since end of 2007. There is no “grand master plan” behind it
3. The most powerful module of our platform is the multi-publishing capability - you can create a Web widget (Flash) and convert it with a click of a button into a Facebook app, then into Bebo, Yahoo desktop widgets and more. This allows you to create apps that naturally fit within your end-user’s environment. We all know it’s not a one-size-fit-all situation.
4. Tomorrow (Wed) you’ll be able to see a video tour of the platform and understand the power - check it out

I did remembered the bebo app accelerator and we did cover it.

Of course that it is evolutionary, i never actually used the word revolutionary to describe it. the thing is the fact on how it bridges what could be seen as the core purpose of Gigya and Clearspring into one. i actually think that the only big widget player without worries is Widgetbox because their play in widget development is in the low end and they are more into being a distributor. Widgetbox should get worried with the advances clearspring, gigya and now musestorm are getting at, because when you have a widget done with gigya and musestorm who manages the connections, the need for a distribution channel in other form of widgetbox is no longer that appealing.

Then you got companies like your own who remain more of a enabler and independent developer, but who now weirdly enough find yourself having to compete with the UWA netvibes platform and their automatic parser even if in a indirect way since you are on different sides of the spectrum.

Bottom line: the competition on the widget field is getting BLAZING hot.

Thanks for your comment Danny, and if you read widgets lab and got news you already have read my post stating that i am very open to widget news ok?

From the looks of it, Musestorm’s move is more evolutionary than revolutionary, as many of the features they tout are already available in the widget syndication/tracking field from Gigya, Clearspring and Widgetbox. But I agree, Avatar: the real differentiator appears to be their widget creation services. It’ll be interesting to see 1) whether “non-developers” can create successful widgets using their tools and, if so, 2) how their competitors respond.