WidgetBucks gets comScore recognition, but…

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WidgetBucks gets comScore recognition, but…

by Derek Anderson	Stumble this!	April 14th 2008

WidgetBucks is the first widget ad network to make it onto comScore’s Ad Network report. via Mashable

Does this make any difference to the masses of bloggers that feel they have been screwed by the WidgetBucks termination squad?

I’m referring to the many readers that have commented in the past about how they have had their accounts suspended or deleted for supposed click fraud. Now I realize that click fraud happens and that it’s wrong. But when you have numerous readers leaving comments indicating that they have been wrongly accused of click fraud…can’t all of them be guilty.
It also seemed to be too coincidental to be informed of click fraud termination on payday.

However, this black mark does not seem to slow down WidgetBucks development.

“A hybrid widget model that pays CPM and CPC options, for starters. The benefit of this is that brands and publishers doesn’t have to worry about making a decision based on one payout option or another, if it’s better to give the option of both. It’s an encouraging move for publishers, and an attitude of inclusive experimentation that we’re seeing across other targeted ad networks, such as AdBrite, as well.” (Mashable)