Focus is on delivering premium CPM ads to the WidgetBucks publishers and expanding spread of CPC product ad widgets
The partnership with BlueLithium focuses on WidgetBucks Alternative Display Advertising (ADA). Results will include more advertising from differing sources including a variety of alternatives to the main WidgetBucks ad widget.
Microsoft Live Search is one of the first advertisers. The Live Search ad acts as a sort of pre-roll ad to the WidgetBucks CPC widget. A one time showing as far as I can tell.
The Marchex partnership works a bit differently.
According to TechCrunch, Marchex will use WidgetBucks to expand its ability to provide solutions for local advertisers. Marchex also plans to incorporate the WidgetBucks ad widget into the many sites in the Marchex network.
“The deal with Marchex sees WidgetBucks powering local, debt/ finance, and pay-per-call advertising across Marchexâ€™s local content network. WidgetBucksâ€™ ad widgets will be integrated into hundreds of sites across Marchexâ€™s content network.”
I may be over reacting to this… but there seems to be a small conflict here where products overlap.
In this example we see a video camera listed for $188.00 on the Marchex network page videocamera.com. (presumably this is an ad from a paying customer)
Right next to this advertisement the WidgetBucks ad widget can be seen.
In plain sight on the widget, we can see the very same product listed at a lower price from a different vendor.
Is there any possibility that this is a conflict for advertisers? Or should no one care?