Widgetbucks partners with Marchex and BlueLithium
| by Derek Anderson |  Stumble this! |
May 07th 2008 |
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Focus is on delivering premium CPM ads to the WidgetBucks publishers and expanding spread of CPC product ad widgets
The partnership with BlueLithium focuses on WidgetBucks Alternative Display Advertising (ADA). Results will include more advertising from differing sources including a variety of alternatives to the main WidgetBucks ad widget.
Microsoft Live Search is one of the first advertisers. The Live Search ad acts as a sort of pre-roll ad to the WidgetBucks CPC widget. A one time showing as far as I can tell.
The Marchex partnership works a bit differently.
According to TechCrunch, Marchex will use WidgetBucks to expand its ability to provide solutions for local advertisers. Marchex also plans to incorporate the WidgetBucks ad widget into the many sites in the Marchex network.
TechCrunch/Duncan Riley:
“The deal with Marchex sees WidgetBucks powering local, debt/ finance, and pay-per-call advertising across Marchex’s local content network. WidgetBucks’ ad widgets will be integrated into hundreds of sites across Marchex’s content network.”
A conflict?
I may be over reacting to this… but there seems to be a small conflict here where products overlap.
In this example we see a video camera listed for $188.00 on the Marchex network page videocamera.com. (presumably this is an ad from a paying customer)
Right next to this advertisement the WidgetBucks ad widget can be seen.
In plain sight on the widget, we can see the very same product listed at a lower price from a different vendor.
Is there any possibility that this is a conflict for advertisers? Or should no one care?
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I do not recommend Widgetbucks, they cancel accounts and do not pay publishers at their whim.
Comment by Canon S5 Powershot — 05-8-08 @ 5:50 pm
@Canon:
We are aware of their past sins, we just are puzzled by widgetbucks in general because they have gained lot of ground and partnerships since Derek started covering the news about it
http://www.widgetslab.com/2007/11/11/widgetbucks-appears-to-be-cheating-publishers/
Comment by Avatar — 05-8-08 @ 6:17 pm
Past? this just happened this week.
Comment by Canon S5 Powershot — 05-9-08 @ 4:53 pm
@Canon:
Oh, well, that is bad, i think we will be doing a opinion post on widgetbucks later then. thanks for the heads up then.
Comment by Avatar — 05-9-08 @ 6:43 pm