RevResponse Advert Marketing Widgets

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RevResponse Advert Marketing Widgets

by Avatar	Stumble this!	May 08th 2008

RevResponse is one of those widget cases where you really need to study them before making a post, and i did. RevResponse is a subsidiary of Netline corporation. a Online Marketing company from the old school that applied real world marketing to the internet, when the modern internet got moving back in 1994, i had barely a year online at those times, so they are not a new company you cannot trust, they have been around since forever in internet time.

Why do they deserve of your attention?. well, some people have wrote to me asking about more Adsense like solutions in widget form.

And there are options out their from not yet 100% proven companies like WidgetBucks, there are affiliate widgets from amazon and shop advertising, etc. but not really something “fool proof” in the way Adsense delivers revenue, that is the biggest virtue of Adsense.

Adsense already got Gadget Ads, but they are geared more into the promotional advertising at this moment that adsense in a widget.

RevResponse thinks they got a way to offer a Adsense like solution in a widget thanks to their Advert Marketing magic.

What is exactly that?. well in online terms is more complicated than in the real world but lets say that is that technique that involves a agency offering you promoted free stuff and that win money by doing so. where is the trick?. that is how base marketing works. transform that for the online world is easy if you got the ways for it. Netlines does because they own Tradepub. a agency who does just that.

weird?, it is not. but i wanted to read it directly from Netline so i asked for a faster and PR proof response from them and i got it:

David Fortino from Netline told me:

The widgets we make available specifically address a fundamental flaw with most widget placement on sites…the lack of a revenue stream. By their very nature, most successful widgets are specifically focused on providing value back to the audience. More often that not, the site publisher forgoes any revenue generation from the widget placement with the hopes of providing something helpful and innovative back to their audience. Why does this have to be the accepted norm? Why can’t you offer your audience something of value and make money while doing so? Those are the questions RevResponse addresses.

Unlike the few other widgets that provide a revenue stream, our revenue model is based on compensating the publisher for ever free request their audience generates. This is fundamentally different to the normal ecommerce/transaction based revenue model paying publishers for a sale. Our payouts typically range from $2.00 to north of $20.00 per free request depending on the content.

We offer a slick wizard for creating widgets…you can take a peak via this link if you want to play with it. Keep in mind that all of the links will send you to a TradePub.com landing page seeing that you are not logged-in. The destination pages you drive your audience have the capability to be white-labeled (co-branded) to match your UI if you would like via the use of another wizard.

So, with that explanation and links to see i went and tried out their Widget Generator and i was pleasantly surprised by how easy and compressive it is is.

it offer 3 ways to advertise:

Blog
Website
E-mail(or Feed)

and from there they offer 3 ways to do it in a blog, from contextual text, adspace (adsense like) Script Widget and Flash Widget so you can use it truly everywhere.

That is where is surprised me, because it indeed offered a easy way to generate and get revenue so it think that is worth a look considering they are doing it with widgets.

You can also customize the widget from size, to color to how featured or specific do you want the widgets to be.