Widgets as the Marketer’s recession survival tool

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Widgets as the Marketer’s recession survival tool

by Avatar	Stumble this!	May 09th 2008

Sometimes i do omissions by mistake or because i forgot i had not posted it.

This time around it is a little of both. Mike Jones, the CEO of widget and widget apps Userplane now owned by AOL (where he also got a title in) did a good a measured post on the economic side of Widget during a time where the USA economy is doing bad and the dollar is also doing bad because of it and how the focus in small niche markets can allow for a great effect in pull for a sustainable business thanks to the way widget can blend and cover many small markets which in sum become a serious thing.

Marketing 2.0 have really jumped into widgets in full force, and that is because they are the bridge on how to use advertising and also work in the logistics so that widget can not only do whatever it was created for but generate a profit.

In this article Michael Jones big points are:

Widgets: The Macro Promise of Micro-markets

A review of what happened in the last year with the thriving of the big widget companies and how that has made clear that Widgets as a biz is not something to take lightly

The Changing Nature of the Media Buy

As money rolls in, the perception of a new entry into the landscape changes for good,

New Media, New Optimism

Simply put, the optimism of new is always a optimism that allow the naive and the hopeful to co-exist in a new venture/market

Overall a must read.

Widgets: The Marketer’s Recession Survival Tool via Techcrunch.