Comments on: MuseStorm bring their Widget Agency approach to the iPhone and look to the future. http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/ All Widgets, All the Time, News, Reviews, Previews, Articles and Interviews Tue, 09 Mar 2010 01:27:15 -0600 http://wordpress.org/?v=2.9.2 hourly 1 By: The Widget Interview #001: Ori Soen of MuseStorm | Widgets Lab http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/comment-page-1/#comment-465616 The Widget Interview #001: Ori Soen of MuseStorm | Widgets Lab Mon, 30 Jun 2008 14:09:26 +0000 http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/#comment-465616 [...] MuseStorm bring their Widget Agency approach to the iPhone and look to the future. (may 2008) [...] [...] MuseStorm bring their Widget Agency approach to the iPhone and look to the future. (may 2008) [...]

]]> By: Avatar http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/comment-page-1/#comment-409538 Avatar Tue, 03 Jun 2008 23:53:20 +0000 http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/#comment-409538 @Marcia Kadanoff: thanks and i love to get feedback and answer even if they come covered in PR talk ;) thanks for stopping by. i will keep watching then. :) @Marcia Kadanoff: thanks and i love to get feedback and answer even if they come covered in PR talk ;)

thanks for stopping by. i will keep watching then. :)

]]> By: Marcia Kadanoff http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/comment-page-1/#comment-409359 Marcia Kadanoff Tue, 03 Jun 2008 22:27:58 +0000 http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/#comment-409359 Thanks for the thoughtful write up, Avatar. As for the comment regarding scalability ... I find that interesting. Our customers - most of whom are medium and large agencies, brand marketers, and entertainment companies, tell us that they reason they are standardizing on MuseStorm and its engagement platform is precisely because building each widget by hand for each platform (the web, Facebook, OpenSocial, Bebo, up and coming social networks like Hi5 never mind mobile platforms such as iPhone) is not a model that scales for them. Most sophisticated clients are well past the point where they can build a widget for one social network and declare victory. The goal is to reach the target demographic where they spend their time which means multiple social networks and mobile devices for that matter are the norm, not the exception. Avatar is exactly right when he points out that these are exciting times for widget companies. Customers tell us that they particularly like the fact that we provide analytics and drag-and-drop components as core parts of the platform. Yes, they could build these things themselves, but why? We save them time and money, allowing them to focus their attention on the more creative aspects of the campaign. As with any new technology, there is always a trade off ... between doing it "your way" and having to build everything from scratch or fitting what you are doing into the constraints of a platform that does the majority of heavy lifting for you. But our clients tell us that the benefits far outweigh the very modest costs - that there is nothing they cannot do using our platform and approach. Thanks for the thoughtful write up, Avatar. As for the comment regarding scalability … I find that interesting. Our customers – most of whom are medium and large agencies, brand marketers, and entertainment companies, tell us that they reason they are standardizing on MuseStorm and its engagement platform is precisely because building each widget by hand for each platform (the web, Facebook, OpenSocial, Bebo, up and coming social networks like Hi5 never mind mobile platforms such as iPhone) is not a model that scales for them. Most sophisticated clients are well past the point where they can build a widget for one social network and declare victory. The goal is to reach the target demographic where they spend their time which means multiple social networks and mobile devices for that matter are the norm, not the exception.

Avatar is exactly right when he points out that these are exciting times for widget companies. Customers tell us that they particularly like the fact that we provide analytics and drag-and-drop components as core parts of the platform. Yes, they could build these things themselves, but why? We save them time and money, allowing them to focus their attention on the more creative aspects of the campaign.

As with any new technology, there is always a trade off … between doing it “your way” and having to build everything from scratch or fitting what you are doing into the constraints of a platform that does the majority of heavy lifting for you. But our clients tell us that the benefits far outweigh the very modest costs – that there is nothing they cannot do using our platform and approach.

]]> By: Avatar http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/comment-page-1/#comment-389681 Avatar Tue, 27 May 2008 09:30:12 +0000 http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/#comment-389681 @fbgigs: Hi there, and thanks for a truly good comment, i moderated your last because they were detected as spamments at firsts. but this one did made it and i saw you got some meaty bits in your comment. In terms of costs-benefits: the harder part is to determine to what end and at what level of developmnet. so it would to compare and then separate the layers of the kind of widget and the kind of development/management in consideration related to them. i think the widget market now got quite blazing hot. and i have decided to do some Widget interviews soon because of that. i will start from the top 10 in widget market and will go down from there. so keep reading. @fbgigs:

Hi there, and thanks for a truly good comment, i moderated your last because they were detected as spamments at firsts. but this one did made it and i saw you got some meaty bits in your comment.

In terms of costs-benefits:

the harder part is to determine to what end and at what level of developmnet. so it would to compare and then separate the layers of the kind of widget and the kind of development/management in consideration related to them.

i think the widget market now got quite blazing hot. and i have decided to do some Widget interviews soon because of that. i will start from the top 10 in widget market and will go down from there. so keep reading.

]]> By: Fbgigs http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/comment-page-1/#comment-380950 Fbgigs Fri, 23 May 2008 14:05:32 +0000 http://www.widgetslab.com/2008/05/23/musestorm-brings-their-widget-agency-approach-to-the-iphone-and-look-to-the-future/#comment-380950 honestly, would like to hear your take from a cost/benefit perspective. I know its difficult to comparitively review these platforms, but who are they really geared towards? No one I know wants to use utilities like sprout which try to cannibalize good development, it offends larger clients and agencies and puts a really impersonal message out there. MuseStorm is very interesting in terms of self publishing (tested beta 2 days ago) for those who are just testing the waters, in very short campaigns -- really lacks scalability due to limits of their platform. Maybe this is a fundamental platform argument.. Keep up the commentary, love reading the blogs. http://facebookgigs.com honestly, would like to hear your take from a cost/benefit perspective. I know its difficult to comparitively review these platforms, but who are they really geared towards?

No one I know wants to use utilities like sprout which try to cannibalize good development, it offends larger clients and agencies and puts a really impersonal message out there.

MuseStorm is very interesting in terms of self publishing (tested beta 2 days ago) for those who are just testing the waters, in very short campaigns — really lacks scalability due to limits of their platform.

Maybe this is a fundamental platform argument..

Keep up the commentary, love reading the blogs.

http://facebookgigs.com

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