Widgets, now also supported in post-click marketing land pages.

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Widgets, now also supported in post-click marketing land pages.

by Avatar	Stumble this!	June 11th 2008

tmp817

I guess that now even post-click marketing for land pages is widget ready. this only enhance the views of Widgets as marketing-advertising 2.0 a lot of the widget market is now turning too. part bad and partly good. but the push widget receive in turn from marketing and advertising is what will make widget metrics and engagement in general can archive the ease of use and power they need.

the press release talks about this company (ion interactive), that leads in post-click marketing now supporting widgets:

‘Widgets have become the de facto method of distribution for dynamic content and applications that can be embedded in a web page,’ said Scott Brinker, ion interactive president and chief technology officer.

In the context of landing pages, relevant widgets can include RSS feeds with up-to-the-minute news and announcements, product features, and special offers. More interactive widgets can be things such as calculators, polls, and promotional games.

With LiveBall’s widget support, companies can take advantage of plug-and-play features through widget distributors and platforms such as WidgetBox and Sprout, or widgets offered by complementary sites and services, such as live Twitter streams. Alternatively, companies can build their own custom widgets using Javascript.

LiveBall delivers several advantages with its widget support including:

- quickly add a widget to professionally designed landing pages, while adhering to brand standards, using LiveBall’s custom page templates;
- change widgets on-the-fly based on the actions or profile of individual respondents through LiveBall’s ‘advanced rules’;
- extend widgets to ‘tag’ or ‘convert’ respondents based on the way people interact with them by passing in tracking information from LiveBall.