While i have never heard about YuMe. they must be really good because Microsoft choose them for their tech and to manage all the excess and unsold inventory for them. giving a quick look at them. they do look like the way to go in Video Overlays. they offer 11 overlay advertising solutions for Video advertising and according to they PR company quote they claim:
“YuMe is the first dedicated video advertising network and a management system built exclusively for the new world of Web video. With 400+ websites, more than 150 million video streams, and 46.9 million unique visitors, the YuMe network provides both audience scale and quality reach for advertisersâ€
They also claim to reach 65% of the USA online market.
So, in other words: they are solid. and they should be Microsoft rarely does deals like these unless they lack the time to do it themselves or don`t want to acquire the technology instead. something that could still happen. but i guess this is the way to try it out first. logical considering that YouTube is now testing the ground (getting youtube users to get used to overlays) to unleash their Video Overlay Advertising solutions and advertising strategy any given time now.
via Mashable
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