SplashCast Hotspot : Hyperlink Video Ads
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June 25th 2008 |
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The last notable news with Splashcast was that they were entering MySpace App Platform and that they had raised money. after almost 3 months of being relatively mute. Splashcast is doing a overall update of the service but also offering something new. something that pretty sure was developed thanks to the money raised and maybe the why they got money. HyperLink Ads with supplementary overlay info indicators, etc.
Totally logical step considering the kind of clients splashcast gears to and a sign of the times in terms of video advertising evolution. everything is about overlays. but unlike others in the online video (and media) space, Splashcast hotspot is a in house solution. that gives it a better rate of success thanks to the inventory they have and the clients they got.
via Splashcast blog
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Thanks for checking out the new Hotspots functionality. We are quite proud of what we have built. We have a lot more cool stuff coming soon. Stay tuned. We’ll try to be a little less “mute.”
Comment by Tom Turnbull — 06-25-08 @ 10:49 am
@Tom Turnbull: we always report on splashcast, we will continue to do so. if you want to happen that in a more timely manner. sending us a e-mail is ok. i am liking it enough but i also call of things as they are. but i do think you do a wonderful job keeping the splashcast pumping so that is a point on you too.
Comment by Avatar — 06-25-08 @ 11:21 pm