Not content to be left out of the possible money to be made in Online Video Advertising. Ustream. the biggest video Lifecasting provider will now “try†(more like adopt from the top) Overlay advertisements with some of the most notorious or popular users in the service. pretty much the same that YouTube has been doing and what other are going to do in this space.
And calling them proper overlay ads would be wrong. they are going mix with the “live comment track†in the player and if you hover the advertisement in the video you will get another front overlay with offering. i have seen the ads already and while the execution is a no brainer. they got several problems to me:
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1.-They are ugly.
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2.-They are not truly translucent
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3.-They have not been well thought out.
These are not even on the level of youtube overlay banners. but the good news is that they got a good company behind the ads. YuMe. the same that will be providing help to Microsoft. so they should do fine. at the pace online video advertising is pushing i would say we should expect overlay ads in some capacity or execution on pretty much all mayor online video providers by the end of the year.
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