The Ads have not yet arrived into iGoogle but pretty much everything else has in a limited release.

Now there is gchat, there is Google Social Graph integration, and more advanced Gadget containers for the iGoogle Startpage. the only thing left to add is Ads  and OpenSocial support for it. but iGoogle has advanced so much that it is clear that it is now technologically way ahead of yahoo and live for the moment and aiming to also surpass alternative options like Netvibes.once this goes live it pretty much will be unless netvibes got something big prepared for when that happens .

It will be interesting how much this changes the landscape of Widgets in startpages and in the general picture. but it will put lots of pressure on MyYahoo and MyLive. both have long delayed revamps to their startpages and delayed updates to their widget strategy. the launch of the new iGoogle should be the last waking up call for both.

Google Tests the new iGoogle  via GOS

Related posts:

1. MyYahoo updates, tries to save face
2. The New Netvibes is out, Ginger is here
3. The New iGoogle gets Widgetized Google Services integration. is this Google idea of a Web OS?
4. Google Updates iGoogle With Canvas View
5. iGoogle Shareable Gadgets introducing collaborative qualities into their widgets

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