Meebo don`t stop from surprising once again with a new product that will effectively help them grow but also fend off any competition they get from the other players in various niches of the Instant Messaging Business.
They now got Chat Rooms, a Blog Widget, Apps and finally a Website Instant Messenger called Community IM
Community IM is where they are now aiming to in order to provide chat to websites and at the same time to stay connected to the Meebo Network. this new offering looks suspiciously similar to Facebook Chat in a almost worrisome way but i guess that they don`t care too much to be cynic about it.
The chat will also work in pretty much the same way Facebook Chat works just porting a skin familiar to the site where this meebo powered solution gets to be. as seen in the photo in the case of PopSugar the skin for the chat module is pink and got a tag in the service as â€œsugarimâ€. further customization is more than likely to be added as it is tested into the now limited set of partners Meebo has chosen to test this. the business model is a Advertising deal with the site that will split revenue 50/50.
This so called Community IM as Nick O`Neill points out is also a blue print copy of Userplane IM service for websites up the business model.
I find it odd that they have chosen to copy facebook chat so closely without a logical reason, so it is more than likely that the status bar will serve as a way to serve the ads (Nick talks about a inline ads called SparkAdsâ€) or maybe even the same kind of meebo app integration meebo got in its main site. another reason could be that it is just the form they wanted to have while they test the new service and it will not be there when it launches.
While this effort is a great one. Userplane continues to be more powerful from the business side because they have a really really strong advertising base and a big company backing them up (AOL, that also owns ICQ and AIM for that matter)
meebo to turn on chat for communities via Techcrunch
*Updated after i got some more facts straight*