AOL goes for Social Networking Ads with Goowy Powered Widgets
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July 26th 2008 |
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According to the Associate Press, AOL will give more strength to its Advertising Network in the Social Networking space by releasing Advertising into Goowy powered Widgets (and Widget-apps) for Facebook and of course the now AOL owned Bebo. they are also going to allow any brand that is interested in this to create what appears to be promo widgets (Widget Ad units) also to be powered by Goowy.
Goowy was the company behind YourMinis that AOL acquired back in February and the Goowy webtop (web os) that was/is still one of the best executed to this moment. while i am glad to see they are finally integrating Goowy into AOL. i wonder what will happen to the Goowy Weptop. leaving it die would be foolish. so i hope they get it some use.
AOL has started a very notable restructuring lately deciding they were going to get out of the storage space by closing various properties like Xdrive and AOL pictures. they also went berserk in restructuring the budget in Weblogs.inc. They seem to need money now so. Widget Ads seems to be one of the solutions. they already have a success with userplane, so why not a double strike with Goowy?
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[...] It is not just Social Networking Ads powered by Widgets. AOL has also added Affiliate Marketing to Buy.at with them: "Once a publisher places a widget on their Web site, consumers can grab it and distribute the widget to other locations on the Web, including social-network pages, desktops, and blogs," a release from AOL explained. "The publisher earns revenue for each sale driven by the widget, even if it’s several download generations away from the publisher’s site." [...]
Pingback by AOL adds Affiliate Marketing to Buy.at with Widgets | Widgets Lab — 08-13-08 @ 7:07 pm
[...] logic that so many cool startups face after being acquired. YourMinis is now primarily used to power advertising widgets for AOL, a practice that will continue but pales in comparison to the beautiful topical pages its users [...]
Pingback by Web knowledge hub » AOL Gives YourMinis Users the Post-Acquisition Blues, Shutters Service — 10-21-08 @ 12:20 pm
[...] logic that so many cool startups face after being acquired. YourMinis is now primarily used to power advertising widgets for AOL, a practice that will continue but pales in comparison to the beautiful topical pages its users [...]
Pingback by AOL Gives YourMinis Users the Post-Acquisition Blues, Shutters Service - BuzzYA! — 10-21-08 @ 12:28 pm
[...] them. but the purchase of Goowy/Yourminis was a technology & team acquisition. Yourminis is what now powers AOL Widget Ads, and its also part of the new My.AOL. Goowy Webtop is now part of AOL Mail. something i find [...]
Pingback by Yourminis.com, Widget Startpage To Close Tomorrow | Widgets Lab — 10-26-08 @ 7:21 am