The JS-KIT vs DISQUS war continues. savvy social marketing from JS-KIT ensues
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August 08th 2008 |
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I told you it was war. i also told you that such a war will be DISQUS versus JS-KIT. Disqus is already known for their savvy Social Marketing using twitter and pretty much any other way they can use in order to resolve complains from Disqus users, will to be users or even testers. that is a defensive line of fire. you defend the brand by blocking attacks to your PR front in order to protect the fort. that war analogy works perfectly right when JS-KIT enters into the picture and then goes into the mission of turning Disqus new users or will to be users into JS-KIT users instead using the same ways disqus uses to protect themselves. this is a offensive move. a great marketing move.
In resume. JS-KIT is not showing calm against Disqus even considering that they are now at least twice as big as Disqus thanks to the haloscan acquisition and their latest big partnerships. that is good. nothing worse than a boring brand war when it could easily be more entertaining. but as i said before. the only way to end this war quick for either JS-KIT or Disqus is acquiring SezWho or Intense Debate, maybe even both in the case of disqus since JS-KIT would only need one of them to beat disqus for good in a very short run and disqus would need both to beat JS-KIT for good in the long run. otherwise. the second war for the commentosphere is meant to go on. the big winner is of course the consumer as this will drive up the innovation in that space.
For more on this story, go to the link below:
Is it Spamming or Savvy Marketing? via mashable.
I of course think that it is savvy marketing and that it is impossible for it to be classified as spam considering that it was done in public. that would be like doing a fit and cry because someone in the street handed you a flyer.
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