I wrote about Issuu Flash Magazine Widgets almost 6 months ago. when they had just released them and i remember thinking they were the slickest ones. but that Scribd iPaper was superior because of its features. that is no more true. issuu was heavy at work during that time and now they got their own markup language and Ajax implementation and while they still do flash. they are now also offering a choice called “paperâ€. so i doubt it is not a message to scribd iPaper.
issuu paper version is all done in Ajax and it load the mentioned issuu xml markup and it resembles the functionality of iPaper without the use of flash. this is of course something important because that means these are digital documents that can be seen without a problem in any computer and also in any phone. that is not all. issuu has gone beyond that and released a developer platform so you can do your very own customized digital document and digital magazine the way you want it by using issuu technology.
This is without a doubt a step up for digital documents and for digital magazines alike. i think it is really great. i still would like to see their Widgets to evolve too. i want to be able to pass to full screen from wherever the widget is placed and get full controls with it. that is something that flash and silverlight can offer and make the experience seamless for the user without having to go anywhere. this is the only step left for issuu to do, go for full portability. because that is the only area where Scribd still got them beat.
via Mashable
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