YuMe changes CEO, former CEO becomes president
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August 12th 2008 |
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YuMe, the hottest independent Online Video advertising network whose business is providing with some of the best Overlay Advertising for Online Video, be it in site page or in the Video embeddables just changed CEO. the new CEO is Michael Mathieu. some who comes from working in interactive media and advertising. that seems like a perfect fit for the company more now that they need to adjust to their own success now they are providing the ads for Ustream and will be providing the ads for the excess and unsold inventory of content from Microsoft. huge deals for a previously already profitable company that must be under fire in terms of growth and that needs to adjust accordingly.
The former CEO and Co-founder Jayant Kadambi will take the president position and it is more than likely the one who will be overseeing the development and inner workings of the company while the new CEO gives the face from now on. the company have raised $16 million in funding, but i doubt they will raise again now they got their hands full. YuME is a interesting company for me to follow because they are one of the companies shaping the way online video advertising evolves. something that gets reflected in Widget Advertising and the advertising in online video embeddables of course.
via Techcrunch
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