It is not just Social Networking Ads powered by Widgets. AOL has also added Affiliate Marketing to Buy.at with them:
"Once a publisher places a widget on their Web site, consumers can grab it and distribute the widget to other locations on the Web, including social-network pages, desktops, and blogs," a release from AOL explained. "The publisher earns revenue for each sale driven by the widget, even if it’s several download generations away from the publisher’s site."
While AOL has done badly in many areas lately. but they have done well with widgets and widgets have done well to them. i would have made the new my.AOL widget based since they got goowy /yourminis. but the same acquired widget tech is the one that will be used for bebo widget ads and for Buy.at affiliate marketing widgets. so that alone proves it was a good acquisition. too bad that there is nothing about the Goowy Desktop. it was one of the best webtops out there. it would be a shame if they just kill it. in terms of yourminis it also remains to be seen what they do with the brand and what was before they acquired it.
But right now AOL is more preoccupied with its reorganization and trying to get bought by Microsoft to be concerned about the little details. we will have to wait to the fall for this to be cleared up.
via Cnet
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