RockYou Shocks Everyone

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RockYou Shocks Everyone

by Avatar	Stumble this!	September 18th 2008

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By mistakenly leave out 450 advertising partners and potentials partner out in the clear!!!:

From TechCrunch

At 6:40 pm last night, a RockYou employee sent out an email to RockYou’s entire existing and potential advertising partners - 450 people in all. The email itself was a simple notice of RockYou’s new advertising website, and a request to “please change their ad tags to reflect the changes in our ad servers.”

Pretty run of the mill stuff, except RockYou included every email address in the CC field, providing every recipient (and everyone it’s been forwarded to, including us) with a complete contact list of every major application developer and potential advertiser on the Facebook platform.

Nice.

Daamn. i guess that the employee who did it is no longer working in RockYou or was seriously reprimanded. this is was a serious mistake. now every RockYou competitor (Slide) and Widget Startup knows who is interested in widget advertising and they can then match up their list to their own and see who is missing, plan up that list, etc.

I bet this caused a good day in the widget space all thanks to RockYou who now has suffered a little PR damage. on the other hand it could still end up being positive because this gave more awareness to their RockYou Ad Platform than anything else.

Why, hello everyone in the world who makes Facebook apps