RockYou Wants To Be A Social Network Game Widget Powerhouse
| by Avatar |  Stumble this! |
October 07th 2008 |
|---|
Unless Valleywag is now making stuff up in a deliberate manner. they had a good report on the desire of RockYou to be “the Electronic Arts of Social Networks and build games for Social Networks” in the words of RockYou CEO Lance Tokuda.
This means is not just Slide adding more things to focus on and to try out. this means that the eternal rivalry of RockYou with Slide will come to an abrupt end in the months to come as they will no longer overlap directly with each other.
The things i said about Slide also apply to RockYou as a great example of how a quite profitable Widget Startup is forced and pushed into constant reinvention because of how strongly funded and valued it is. give it needs to compensate with projections of revenue in order to live to that funding and valuation.
The same goes for the slow reaction they had to Facebook obvious plans to shun them and how putting too much into one single Social Network Platform was their worst move.
One of the first steps they took in this direction was their acquisition of one of the Top Games in Facebook some months ago. there is a simple problem with RockYou new focus. A stiff competition with Zynga, SGN and things like Come2Play. this puts them in a position of Underdog instead of Top Dog. a position they still have in Facebook. Rockyou will face a uphill battle outside Facebook.
RockYou diving deeper into social games via Valleywag
RockYou
| Get Widgets Lab by Email |
|---|
1 Comment »
RSS feed for comments on this post.
TrackBack URI
Leave a comment
Search for related information
[...] of the biggest Japanese Companies you can take money from and now looks to set its mind not only in social network game widgets but Mobile and Desktop Widgets for [...]
Pingback by RockYou Raises Another $17 Million In Funding From Softbank | Widgets Lab — 11-6-08 @ 8:43 pm