Google had In-Game Advertising in development for quite some time. they started accelerating its development in late 2007. now they are unleashed the first product out of that effort. they have decided to start with Web Based Games. that means they will start with Flash Based Games. but that also means that there will be lots of Flash Game Widgets using Adsense not only as part of the widget but inside the content.
They Started with a huge bang. they have reunited the biggest Flash Games companies around:
This with the exception of Konami that is also big game company in every market. AdSense for Flash Based Games is something big. as big as it was when AdSense for Bloggers started. this will give a better Business model for those companies. something that ensures that if Casual Gaming and Web Based Gaming was already huge. it can get to become ubiquitous and totally mainstream because there will be money to be earned.
But it don`t stops in Flash Game Portals. it will extend to Game Widgets that will now be able to display Widgets Ads and In Game Advertising in order to bring better games for free. Flash 10 and Silverlight 2 are around the corner. both count with more 3D gaming capabilities. so the growth in power and sophistication for web based games should also be noticeable. i am expecting that we will see Web based games as good and long as those in the Nintendo DS and PSP to be running in browsers within a year. so imagine how much in-game Advertising around gaming will be able to grow?. thinking it is only for casual gaming would be short sighted and would not make any sense.
Google surely knows it and that is why they will try to pioneer the way to the top with the fist big scale global advertising network for this market.
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