Advertising Age On Widget Marketing

December 4th, 2008 by Avatar X Leave a reply »

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Bob Garfield over at Advertising Age did a piece on Widget and Marketing that is truly great. it is also 101 material for anyone not only interested in Widget but also in Internet Enabled Marketing and Advertising.

Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?

That said. i don`t agree on the over pushy title that makes it sound as if Widget only purpose was marketing. i would have put it as “Widgets are a match made in heaven for Marketing”. but that is only because i feel the need to be nit picky with it.

My favorite phrase of the article has to be “Utility Plus Brand” as a way to define Widget Marketing and something to thought about since it inherently implies there should be something utilitarian to the Widget in the first place. that should always always translate to the widget not only have a purpose but being useful for it.  otherwise no matter how great the product you are pushing is or how great your widget analytics are everything will be pointless and a waste of time for everyone.

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