KickApps Gets $14 Million More Of Funding Money

December 4th, 2008 by Avatar X Leave a reply »

KickApps

KickApps is a strange startup. its main business is Website Socialization. but it is also partly a Widget Company because a lot of that Socialization is archived via Widgetization. you can also make Very basic utility Widgets or some nice and simple Media Widgets via its Widget and Video Player Studio and add advertising to it. in a way that reminds me of SproutMixer and Musestorm.

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So it competes with Ning, Flux,  SproutMixer and to a lesser degree with all the main Widget Companies.

Thing they will continue to do so because they have got $14 million more in funding as Techcrunch reported:

“KickApps CEO Alex Blum confirms to me that the company did indeed raise a C round of $14 million with a new lead investor, North Atlantic Capital. Existing investors Softbank, Spark Prism and Jarl Mohn also participated. KickApps either splits ad inventory with publishers on the pages created on its platform (60 percent to KickAps, 40 percent to publishers) or lets publishers buy out its portion of the ad inventory for $3 to $6 CPMs. Most larger customers choose to control the ad inventory themselves, which suggests that when social networking features are wrapped into a larger site, the ad rates don’t have to be counted in dimes (as they do on much of Facebook and MySpace)”

KickApps

via TC

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