ZunaVision: In Video Embedding For Embeddable Video

December 4th, 2008 by Avatar X Leave a reply »


The title sounds kinda Meta right?. it is. ZunaVision main goal is to be able to embed thing inside videos that you usually embed over the internet. that means no more ad overlays or pre or post roll ads would be needed. the very ads or object you would want to embed will be part of the video. that means you could not skip the ads since they will be part of the video your are seeing. just like in Sports. that is certainly quite something. it also goes beyond advertising. but advertising and brand marketing are the most benefited areas if you want to have a more effective monetization. i think the model for it would be as simple as Banner Advertising with the advantage of knowing your ad was seeing and not that it is probable it had been seen.

They way it works also brings to mind and export ideas of in Game Ads because of the execution you get. but as i said. with a video you can be sure the ad was seen since it is integral part of the video and not a segment. that alone changes the game and make ZunaVision concept a very alluring one.

This is without a doubt a kind of technology that is very plausible to consider it will be around in the future and that may become mainstream as the main barrier for it gets conquered. and that barrier is simple acceptance from the viewer.


For more on ZunaVision. Sarah Perez over at RWW did a great post on this too i can recommend as worthwhile:

Embed Ads In User-Generated Videos With ZunaVision


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