Archive for March, 2009

Tweetburn widget shows Twitter followers

March 25th, 2009

Tweetburn is a Twitter directory of top users Tweeting about popular topics.

For instance if you were looking for an expert on Social Media you could either perform a search on the site for that topic or just browse to the main topic “S” and look for Social Media under there.

Once you reach the Social Media twitter experts page you will see the twitter profiles of the top twitter users who are associated with that topic, along with some of their latest tweets.

You can then bookmark the page, recommended, and visit back often Or you can follow the twitter users and stay up to date.

Tweetburn offers a “Tweetroll” which appears to be similar to other popular widgets from such social sites as MyBlogLog, Blog Catalog, Google Friend Connect and others.

This widget is Color, Text and Size customizable. (with free registration) Javascript is used to power this fast little widget.
If you don’t feel like registering and can deal with the standard Twitter blue…then just input your Twitter username and click to preview your Tweetroll widget.
Once you see your working widget, in your browser (at top) you can click on View–Page Source and then click F3 to start a search of the page code. Enter the Twitter username that you used to make the widget and you will see it highlighted in the code.
Highlight and Copy the Javascript code (including the greater than–less than symbols) then paste it into your blog.

tweetroll

Tweetburn

Zemanta and LastFM

March 24th, 2009

Zemanta today announced on the Zemanta blog, that through a partnership with last-fm, you can now add a last-fm widget to a blog post with a simple drag-N-drop from the Zemanta browser add-on.

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As of today, you’ll find a new widget in Zemanta Gallery – Last.fm musicians radio widget, that allows you to directly embed their radio station into your blog posts. It doesn’t play just that artist, but also similar artist to them. Support is not only limited to widgets as music related links now also have that musicians or album Last.fm page as linking option.

The widget will look just like this. There are four basic color choices and you can choose between two different sizes. (this is the big one) There is also an auto-play feature but that annoys a large number of people so I would suggest skipping that option.

I’m not currently using Zemanta so I am not sure whether or not all of the customization options are available through the Zemanta interface.

JS-KIT Acquires Sez Who To Consolidate Online Commenting

March 17th, 2009

It had to happen. do i am surprised?. no because i was the one talking on and on that Sez Who only out  was to be acquired by JS-KIT or Disqus. back when IntenseDebate was not part of Automattic it was also the way to end any chance of any other competitor to ever touch them. They now have to worry about Automattic, Facebook and more than surely Google coming with something in this space now that Facebook has got into this too.

Fortunately for JS-KIT this acquisition and the accumulation of deals and talent puts them into the position to be able to fight Google, Facebook and Automattic and hold on the space since they are the true experts of the space with lots of history on the market.

So far in terms of acquisition JS-KIT acquired the old Haloscan and Sez Who. the first served trackbacks and alternative comment systems and Sez Who serves commenter reputation and Identification. both are good complements but i think that the missing link now is actual comment tracking and harvesting tech. that sounds like Cocomment. they already got a deal with them but with the recent fallout of Cocomment last competitors (co.mments and Commentful) as one has gone off and the other has stagnated and its also dying. Cocoment is a great opportunity to expand the tech and talent in order to anticipate possible threats like backtype that is a new kind of Comment tracker and harvester. the reason is because disqus could be looking into that too since it is pretty much their only chance they have to not be overwhelmed by the now very strong competition competition in this space. i see it hard for them to survive on their own unless they have one last ace to show.

The Sez Who acquisition surely will help JS-KIT to compete but it will still have to fight for the first place. i think a Cocomment acquisition would make sure they get the first spot as the combination of talent and tech should allow them to evolve their services faster and grow at a faster pace.

But now i also wonder about a possible brand name change and image revamp as they are not longer just JS-KIT’s anymore.

I’m very pleased to share with you that JS-Kit has acquired SezWho.

Here are the highlights

JS-Kit continues its meteoric rise as the largest distributed social network by acquiring competitor SezWho.

Given the adverse funding market, SezWho has been unable to raise the capital needed to continue operations.  As a result the service will shut down.

The founders have arranged, through JS-Kit, the resources necessary to continue the service for an additional 30 days.  This will give publishers an opportunity to transition JS-Kit’s complimentary Comments solution or make other arrangements.

All new customers will automatically receive JS-Kit Comments.

This adds 30,000 registered sites to JS-Kit’s customer base.

This follows our acquisition of Haloscan last year (see TechCrunch) as well as the first implementations of Facebook Connect, OpenID 2.0 and Yahoo ID.

JS-Kit is also winning big business with customers that traditionally work with more expensive alternatives Pluck, KickApps and BazaarVoice. Deals like those with Sun Microsystems, JetBlue, WorldNow and Evite continue to surprise the market.

Our clear and simple business model is a key point of differentiation. Khris Loux’s post about ‘the cost of free widgets‘ explains the value of a partner who has a revenue model. We offer Free, PRO, & PRO+ subscriptions in order to lock in revenue and assure continuation of services for customers.

From our friend Jitendra Gupta, CEO of SezWho

I am excited to be working with JS-Kit to ensure our customers have the best possible support and technologies moving forward. Thanks to their support, we have been able to continue operations for an extra 30 days and provide users a clear upgrade path for rating and comment technologies.

About JS-Kit

JS-Kit is the world’s largest distributed social network, connecting over 630,000 publishers with light weight, cross domain services, including Comments, Ratings, and Polls. These community building services are easy to install, simple to customize, and support fine grained administrative controls.  Publishers can save in-house development and join a network of sites which include AOL, Evite, Experian, JetBlue, Sun Microsystems, & WorldNow by simply embedding a few lines of HTML.

JS-KIT

Via JS-KIT and Techcrunch

Skittles: Website Widgetization To A New Level

March 16th, 2009

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Skittles, the colored candy company decided to start March with a bang and introduce a clever spin that married social media marketing with Website Widgetization. the question was on the how. i have posted on Promo Widgets and Ad Widgets and how a brand can be made portable and viral via widgets. What Skittle did that is a true work of genius in terms of Online Marketing was to make their website a Widget and then make that widget float over web 2.0 darlings to place the brand into a social context given by the direct consumers of the brand product. be it YouTube for videos, Flickr for photos and Twitter for Social Messaging. this way they brand over people perceptions and opinions why promoting directly the skittle brand and boost the marketing into the 21st century as it gives it credibility and effectiveness.

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I remember vaguely other company that did something similar by making their website in flash at a size that could fit into a 800 x 600 pixel grid that linked to myspace and that reproduced videos about the brand. this was back in 2006 i think. what skittle did goes into a whole new level thanks to the evolution of the web, widgets, new media and social media alike. so it is not that another brand didn’t tried this or that it was not possible. it is just that it was not yet the time for it as the tech was not only evolved enough but that the conventions had not reached the mainstream to me this idea a marketer dream.

I hope the idea gets explored more we get to see even better execution of this.

Skittles

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