releases winefinder widget

March 4th, 2009 by Derek Anderson Leave a reply » is the best place on the Internet to search out and purchase American wines, shipped straight from the winery. Lloyd Benedict founded in 2007 and has since partnered with over 475 wineries offering more than 2,500 wine selections. in conjunction with RedPinkWhite, have chosen to utilize the power of Clearspring to create the Winefinder widget.
A very powerful tool in the creation of widgets, Clearspring will allow the rapid distribution of this widget to many, many corners of the web. You can even place it on your desktop if you desire (Yahoo! widgets)

The widget
The Winefinder widget is tasteful and functional. It is sized properly to fit in any sidebar on the net. One thing that really caught me by surprise was how fast the widget operates when clicking through the various options.
Making selections is very easy and when you are satisfied with your choices, you are delivered to the exact page where you will place your order. I have been through some widgets that have you make a few selections and then you are taken to a website where you have to make all your selections again. (FAIL)

The information in the widget is laid out intuitively. Anyone not familiar with widgets will still be able to easily use this widget to search out wines and maybe make a purchase or two.

Excellent work! A well made widget that serves a purpose and puts a smile on my face.

Here is the widget press release: Launches the AW WineFinder, World’s Largest Selection of U.S. Wines Packed Into One Tiny Widget

Walla Walla, Wash. (March 3, 2009)—, the premier destination to buy wines direct from American wineries, has launched a compact wine application, or wine widget, that is an interactive tool for online wine shoppers. The WineFinder can instantly access the vast selection of wines available to buy through directly on a desktop, website, blog, iGoogle, or social media sites such as Facebook.

The AW WineFinder is an embeddable application. Little, portable and powerful, it allows you to browse, select and purchase from more than 2,500 wines listed at – all within the confines of a box that is 160 x 300 pixels, an industry standard ad unit. This is not a static banner. The WineFinder draws on real-time data, meaning any wine listed for sale at is immediately accessible through the AW WineFinder.

The WineFinder allows shoppers to adjust parameters including winery, varietal, region, price, or ship-to state to find the exact wine they are looking for. Through it, shoppers can also explore featured wines to discover something new, and browse AmericanWinery’s selection of wine three-packs shipped for 1¢. As with’s web-based marketplace, wines selected from the WineFinder are shipped directly from the winery to your door.

AmericanWinery CEO Lloyd Benedict believes the WineFinder will be a great boon to the online wine shopping experience, making it easier to access wines you like or want to know more about.

“The WineFinder is yet another channel for our winery partners to reach wine consumers, namely Millennials and shoppers who are comfortable using applications to access information or shop online,” says Benedict. “But it also benefits our advertisers and affiliate partners because the WineFinder is a potentially powerful viral mechanism. Wherever the WineFinder goes, our wine selections and the ability to buy go right along with it.” developed the WineFinder in partnership with RedPinkWhite, a leading developer of social media applications for wine producers, retailers, and publishers.

“ is an innovator. They are finding new ways for wineries to reach customers, and they are making it more interesting for customers to find great wines,” said Kevin Thomas, COO of RedPinkWhite. “We are excited to see the WineFinder application and our RedPinkWhite platform become key parts of that innovation, helping AW extend its brand, drive traffic, and grow sales. We see this as just the beginning of a very productive partnership.”

link to the press release

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