Findthebest.com is though of as a comparison engine that helps consumers make informed and quick decisions based on their data-driven and human curated comparisons. FTB launched its’ redesign today, adding some cool new features to their comparison platform. Instead of multiple rows that make it challenging to assess everything from smartphones to antivirus software, they now create “smart ratings” that are intuitive, color-cued representations of expert opinions and statistical data.
The site has been experiencing tremendous growth after raising 6 million dollars from Kleiner Perkins over the last couple years. The companies’ founder, Kevin O’Connor was the former founder of DoubleClick, which was acquired by Google for 3 billion dollars.
Check out this comparison of smartphones, to get an idea of what the new interface and the smart ratings are all about…
From ski resorts to tablets, check out Findthebest’s new smart ratings next time you need to make a quick and informed purchase decision.
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