Archive for the ‘Widget Advertising’ category

11 Steps For Widget Success

December 4th, 2008

iMedia Connection 4 widget best practices

iMedia Connection is not a stranger to Widget related Articles. and while this new piece called “11 Steps for Widget Success” should be more useful for those interested Widget Advertising and Widget Marketing.. the points are good for everyone interested in Widgets.

I also recommend to read the article by Bob Garfield on Advertising Age. but if you have already read that one. this would could be considered a guide post that one.

And finally as a matter of Blog Replies go. Newsgator got their on take on imedia Connection article that is also worth a read.

Advertising Age On Widget Marketing

December 4th, 2008


Bob Garfield over at Advertising Age did a piece on Widget and Marketing that is truly great. it is also 101 material for anyone not only interested in Widget but also in Internet Enabled Marketing and Advertising.

Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?

That said. i don`t agree on the over pushy title that makes it sound as if Widget only purpose was marketing. i would have put it as “Widgets are a match made in heaven for Marketing”. but that is only because i feel the need to be nit picky with it.

My favorite phrase of the article has to be “Utility Plus Brand” as a way to define Widget Marketing and something to thought about since it inherently implies there should be something utilitarian to the Widget in the first place. that should always always translate to the widget not only have a purpose but being useful for it.  otherwise no matter how great the product you are pushing is or how great your widget analytics are everything will be pointless and a waste of time for everyone.

ZunaVision: In Video Embedding For Embeddable Video

December 4th, 2008


The title sounds kinda Meta right?. it is. ZunaVision main goal is to be able to embed thing inside videos that you usually embed over the internet. that means no more ad overlays or pre or post roll ads would be needed. the very ads or object you would want to embed will be part of the video. that means you could not skip the ads since they will be part of the video your are seeing. just like in Sports. that is certainly quite something. it also goes beyond advertising. but advertising and brand marketing are the most benefited areas if you want to have a more effective monetization. i think the model for it would be as simple as Banner Advertising with the advantage of knowing your ad was seeing and not that it is probable it had been seen.

They way it works also brings to mind and export ideas of in Game Ads because of the execution you get. but as i said. with a video you can be sure the ad was seen since it is integral part of the video and not a segment. that alone changes the game and make ZunaVision concept a very alluring one.

This is without a doubt a kind of technology that is very plausible to consider it will be around in the future and that may become mainstream as the main barrier for it gets conquered. and that barrier is simple acceptance from the viewer.


For more on ZunaVision. Sarah Perez over at RWW did a great post on this too i can recommend as worthwhile:

Embed Ads In User-Generated Videos With ZunaVision


KickApps Gets $14 Million More Of Funding Money

December 4th, 2008


KickApps is a strange startup. its main business is Website Socialization. but it is also partly a Widget Company because a lot of that Socialization is archived via Widgetization. you can also make Very basic utility Widgets or some nice and simple Media Widgets via its Widget and Video Player Studio and add advertising to it. in a way that reminds me of SproutMixer and Musestorm.


So it competes with Ning, Flux,  SproutMixer and to a lesser degree with all the main Widget Companies.

Thing they will continue to do so because they have got $14 million more in funding as Techcrunch reported:

“KickApps CEO Alex Blum confirms to me that the company did indeed raise a C round of $14 million with a new lead investor, North Atlantic Capital. Existing investors Softbank, Spark Prism and Jarl Mohn also participated. KickApps either splits ad inventory with publishers on the pages created on its platform (60 percent to KickAps, 40 percent to publishers) or lets publishers buy out its portion of the ad inventory for $3 to $6 CPMs. Most larger customers choose to control the ad inventory themselves, which suggests that when social networking features are wrapped into a larger site, the ad rates don’t have to be counted in dimes (as they do on much of Facebook and MySpace)”


via TC

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