SproutMixer is the brother site to SproutBuilder. The latter lets you create very simple and easy media widgets or very very basic utility widgets. This is not the goal of SproutMixer. its goal is to bring money to sprout and to others because it about reusing the technology developed to create Sproutbuilder to allow easy creation of Ad Widgets for Direct Advertising or for Brand Marketing with good analytics and high spread sharing qualities.
The problem before with bringing solid Analytics to Flash Widgets was that it failed to be deeply integrated with the flash object. it also needed to be developed by each Widget Company on their own and its was a very strong theme in widgets in 2008. the Widget Companies that invested more on Widget Analytics and understanding what that meant was Clearspring followed by Gigya and Musestorm. This left out other Widget Companies in disadvantage since they could not invest as heavily on that.
Google now has cutout the work for all Widget Companies by Working with Adobe to bring Google Analytics to Flash Objects. this breakthrough finally will make sure that Ad Widgets and Widget Advertising can grow a lot faster on 2009. of course that Google to be interested in this is because they are both the biggest blessing and curse to all Widget Companies. because while they bring good technology that can now be used by all. they also bring Hard Competition since they compete in the Widget Space in practically all areas. from Desktop widgets to web widgets and from media Widgets to Ad Widgets.
This means that the hard work on Analytics by the Widget Companies i mentioned will not go to waste and will be useful to keep competing all around.
SproutMixer could not be easier to use. it is the very same ease of use of its older brother at SproutBuilder. so the only thing that changes is the Focus of what is being done and the why.
Since Google Analytics can now work for Flash. Sproutmixer was the perfect way to Demo the benefits from that because they are not only Advertising and Marketing Widgets. they are also remixable. that means you can change the way these widget look and obtain another level of user engagement thanks to that. in a way that should make Marketers savory it since it is all trackable.
And not only they are remixable. but they also count with a High Spread Sharing provided by Gigya Wildfire.
Really Cool Stuff that will surely assure that Widgets don`t lose steam on 2009.