Archive for the ‘Widget Monetization’ category

SproutMixer: Widget Advertising & Marketing For All

December 3rd, 2008

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SproutMixer is the brother site to SproutBuilder. The latter lets you create very simple and easy media widgets or very very basic utility widgets. This is not the goal of SproutMixer. its goal is to bring money to sprout and to others because it about reusing the technology developed to create Sproutbuilder to allow easy creation of  Ad Widgets for Direct Advertising or for Brand Marketing with good analytics and high spread sharing qualities.

The problem before with bringing solid Analytics to Flash Widgets was that it failed to be deeply integrated with the flash object. it also needed to be developed by each Widget Company on their own and its was a very strong theme in widgets in 2008. the Widget Companies that invested more on Widget Analytics and understanding what that meant was Clearspring followed by Gigya and Musestorm. This left out other Widget Companies in disadvantage since they could not invest as heavily on that.

Google now has cutout the work for all Widget Companies by Working with Adobe to bring Google Analytics to Flash Objects. this breakthrough finally will make sure that Ad Widgets and Widget Advertising can grow a lot faster on 2009. of course that Google to be interested in this is because they are both the biggest blessing and curse to all Widget Companies. because while they bring good technology that can now be used by all. they also bring Hard Competition since they compete in the Widget Space in practically all areas. from Desktop widgets to web widgets and from media Widgets to Ad Widgets.  

This means that the hard work on Analytics by the Widget Companies i mentioned will not go to waste and will be useful to keep competing all around.

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SproutMixer could not be easier to use. it is the very same ease of use of its older brother at SproutBuilder. so the only thing that changes is the Focus of what is being done and the why.

Since Google Analytics can now work for Flash. Sproutmixer was the perfect way to Demo the benefits from that because they are not only Advertising and Marketing Widgets. they are also remixable. that means you can change the way these widget look and obtain another level of user engagement thanks to that. in a way that should make Marketers savory it since it is all trackable.

And not only they are remixable. but they also count with a  High Spread Sharing provided by Gigya Wildfire.

Really Cool Stuff that will surely assure that Widgets don`t lose steam on 2009.

SproutMixer

The Race For YouTube Monetization By Copying Hulu

November 24th, 2008

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You read that right. i said it.  it has been already reported that in one year from now Hulu Will Match YouTube Revenue. the difference is that Hulu is already making a profit and YouTube is only Recouping Costs and Trying to be profitable. i called it over a month ago and i call it again. there is a certain urge and almost desperation of Google to recoup the cost of YouTube and be able to make a Profit next year and the recent movements are clear show of this because they are adding features to stay current but they are also adding advertising that matches and tries to leapfrog what Hulu has been doing so far. i am glad because this finally means that YouTube will be as portable as possible within any YouTube Embed Video.

YouTube Embed Search

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You would think that the Search Engine goliath would had been able to beat Hulu to this but no. Hulu has search in its Embeds from almost 5 months ago.

YouTube Embed Advertising

Pre, Mid and Post Roll is not enough and you need to pretty much harass the Gen X and Gen Y these days so now you will be able to enjoy of better overlay Widget Advertising. and all of this along the Ads in YouTube pages is now finally fully AdSense Powered. so you know they are being serious.

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As i said before. YouTube is Google biggest money hole and Google hates it. right now YouTube is a 2 billion dlls hole that needs to be filled up as soon as possible. For example YouTube biggest acquisition. aQuantive will be fully paid up and raking money by the end of 2009. YouTube will not see True Black numbers until 2010 unless Google pulls up something miraculous.  it is funny how Web 2.0  poster properties like Twitter and YouTube are only profitable for Third Parties and a burden to who developed them because they have become integral to the modern web.

And people said Mark Cuban was totally wrong when he said that Hulu should be able to beat YouTube by 2009. now the projections back him up. i guess that is why he is a billionaire right?.

The YouTube Feature i want the most is that YouTube can indeed be portable and gains full controls and menu browsing while on full screen. that would be a bigger deal than their insane dwellings of thinking in HD quality video that will surely burn money faster than a California fire outbreak (low pun, i know).

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