Posts Tagged ‘ad widgets’

Adgregate Markets Acquires Gydget

June 29th, 2009

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I decided to add this note even if happened almost two weeks ago as a inspirational note that the widget space marches on even in this recession. i know that may sound weird since it is about a acquisition. but even then a acquisition in this economic climate is a good thing right?

So Adgregate Markets that specialize in making transaction enabled Shopping Ad Banners decided that it was a good idea to buy a Promo Widget Network like Gydget. IT IS. these will be rolled into the ShopAds they do and will result in in-widget shops and smarter ad widgets.

Gydget had been around for 2 years or so and it seems that they were losing steam as the competitions in promo widgets is quite brutal now. but this is a good ticket out and it does create a better end product, that in the end continues to be widgets. so it is all good.

Gydget

Adgregate Markets

Adgregate Markets Snaps Up Widget Maker Gydget  via Techcrunch

Scoble Visits WidgetBucks

March 16th, 2009

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WidgetBucks, the controversial Widget Advertising company that against all odds continues to grow and polarize people received Robert Scoble not that long ago (even if in internet time it could be perceived as ancient) and he goes into a video tour with Matt Hulett, CEO of Mpire, the parent company of WidgetBucks and as TechFlash notes:

CEO Matt Hulett takes blogger Robert Scoble on a video tour of the company’s Seattle offices, with the former RealNetworks and Expedia executive describing the WidgetBucks business as a "shopping AdSense." Hulett — who explains why each employee has his or her own office — also notes that about 100 million unique users are seeing their advertising widgets each month.

The reason i post the video is because if there is a Widget Company i receive E-mail about is WidgetBucks. people asking me to never cover them, other asking for more coverage and others asking me why it is not working with them (yeah, really)

That means it should be of interest for Widgets Lab Readers to have a look at it.

WidgetBucks

Advertising Age On Widget Marketing

December 4th, 2008

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Bob Garfield over at Advertising Age did a piece on Widget and Marketing that is truly great. it is also 101 material for anyone not only interested in Widget but also in Internet Enabled Marketing and Advertising.

Widgets Are Made for Marketing, So Why Aren’t More Advertisers Using Them?

That said. i don`t agree on the over pushy title that makes it sound as if Widget only purpose was marketing. i would have put it as “Widgets are a match made in heaven for Marketing”. but that is only because i feel the need to be nit picky with it.

My favorite phrase of the article has to be “Utility Plus Brand” as a way to define Widget Marketing and something to thought about since it inherently implies there should be something utilitarian to the Widget in the first place. that should always always translate to the widget not only have a purpose but being useful for it.  otherwise no matter how great the product you are pushing is or how great your widget analytics are everything will be pointless and a waste of time for everyone.

Nooked Shopping Ad Widgets

July 31st, 2008

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Given the demand for good Ad Widgets or Widget Ads. and with things like WidgetBucks doing the round lately. the nooked Shopping Ad Widgets are the perfect fit as a alternative for those looking for some revenue generated from a widget.

The concept with nooked is to turn you into a Shopping Advertising Agent for them via Widgets. they take care of the rest. you simply choose a product you may like or that fits in with the theme of your blog and then generate a widget that can serve such product. you also get to choose what  source you want use. that means from what online retailer the stuff will come from.

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Only you have made your Nooked Ad Widget you can then proceed to put it in your blog once you have of course registered with them. but as a way to try out how the widget looks. nooked let you make a widget and ask for registration once you have finished to made your widget.

The Widget Editor is very straightforward and allows for a good integration in most blogs.

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The only question would be if it works and they pay once you have generated some money out of it. but to answer that, i guess you will have to try it out.

Nooked

via snipperoo

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