Posts Tagged ‘advertising’

Clearspring and SplashCast partner

September 10th, 2008

They are creating what they call: “Integrated Social Advertising Platform for Consumer Brands”

press release:

MCLEAN, Va. & PORTLAND, Ore.–(BUSINESS WIRE)–Social media leaders Clearspring Technologies Inc. and SplashCast Corp. today announced a strategic initiative and a new integrated service that enables brands and advertisers to connect with online audiences across all major social networks.

SplashCast specializes in matching advertisers with compelling rich media content, which enables them to engage with online audiences found on social networks such as MySpace and Facebook. Clearspring is the leading provider of widget distribution, management, monetization and analytics services. The SplashCast-Clearspring partnership provides advertisers with an integrated approach to reach and engage consumers through social networks.

“We can now offer the most comprehensive channel for distribution of content and integrated advertising across the social networks,” said Hooman Radfar, co-founder and chief executive officer of Clearspring. “We are proud to go to market with this solution in partnership with SplashCast, a preferred partner, as it is emerging as one of the industry’s premier providers of content-driven social media applications.”

“Our relationship with Clearspring is a breakthrough for advertisers and our content partners, making it easier for them to tap the opportunity afforded by social marketing,” said Michael Berkley, chief executive officer of SplashCast. “In addition to being deeply integrated with compelling, targeted content, advertisers benefit from effective widget distribution and deep analytics. Our content partners, on the other hand, are able to dramatically accelerate their ability to generate revenue within social networks.”

SplashCast is an early pioneer of marrying and integrating advertisers with compelling rich media content with the goal of engaging online audiences through social networks. Working with companies such as Sony / BMG, Universal Music and MTV, SplashCast has built an extensive library of rich media content relevant to young consumers increasingly spending their time on social networks. As one of Clearspring’s preferred providers for content-driven applications, SplashCast works closely with Clearspring to pair advertisers with the content and technology needed to reach this elusive audience.

SplashCast selected Clearspring as its exclusive partner because of the company’s unparalleled widget distribution and analytics capabilities. Clearspring has developed an extensive distribution network that includes social networks, blogs, desktop and mobile – all viable destinations for SplashCast’s content matchmaking and delivery capabilities.

Thanks Nicole Calvo A&R Edelman

WidgetBucks gets comScore recognition, but…

April 14th, 2008

WidgetBucks is the first widget ad network to make it onto comScore’s Ad Network report. via Mashable

Does this make any difference to the masses of bloggers that feel they have been screwed by the WidgetBucks termination squad?

I’m referring to the many readers that have commented in the past about how they have had their accounts suspended or deleted for supposed click fraud. Now I realize that click fraud happens and that it’s wrong. But when you have numerous readers leaving comments indicating that they have been wrongly accused of click fraud…can’t all of them be guilty.
It also seemed to be too coincidental to be informed of click fraud termination on payday.

However, this black mark does not seem to slow down WidgetBucks development.

“A hybrid widget model that pays CPM and CPC options, for starters. The benefit of this is that brands and publishers doesn’t have to worry about making a decision based on one payout option or another, if it’s better to give the option of both. It’s an encouraging move for publishers, and an attitude of inclusive experimentation that we’re seeing across other targeted ad networks, such as AdBrite, as well.” (Mashable)

Whether or not this encourages more bloggers to seek out and use WidgetBucks will remain to be seen.

WidgetBucks announces Yieldsense

January 23rd, 2008


Based upon recent successes (1 billion ads served in 83 days= $1 mil at 1/2 penny per ad) Widgetbucks has formed what they call the “WidgetBucks Customer Council”.

This group is used as a way interpret customer response to new ideas.

One of the new ideas they are working on is called YieldSense.

YieldSense is a contextual PPC widget designed to deliver the highest yield ads based upon previous performance.

The experts say it more eloquently:

One example of new features and technology being tested by the WBCC is YieldSense(TM), a contextual, pay-per-click (PPC) ad widget that displays the highest yielding product categories and ad creative based on a revenue score that is automatically generated from past performance. We anticipate YieldSense (and specific details about it) to be more widely available in February.

What does this mean?
Does this mean that a WidgetBucks widget placed on your blog will deliver the most relevant ad to the individual viewing your page? Or does it mean that the ad served is the most popular among other like minded surfers?

I also think that they are trying to serve up the most profitable ad (profitable for the publisher) and I see this as maybe not sitting well with advertisers. It would be the same as Google Adsense telling everyone what the most expensive keywords (Adwords) are and then delivering them to everyones blog or website.
This would result in higher advertising prices and a drop in publisher payouts. A win win for WidgetBucks…until advertisers pull out.


Read more at WidgetBucks blog:
WidgetBucks Creates Customer Council

Mashable’s take on this:

Advertise Your Widget here

May 24th, 2007

Widgets are very popular!

I receive email requests daily, from various organizations volunteering their widget for review.
This is wonderful!…Unfortunately most of the reviews drop off of the main page in a few days. This sucks for the creators of these kick ass widgets. They need more time on the main page to help jump start their adoption. Two weeks on the main page is far more valuable than two days.

“Having profiled as the featured widget on
WidgetsLab tripled the traffic to my site. I also received a very
favoring rating on google search thanks to WidgetsLab’s RSS feeds. I
would highly recommend having your widget profiled on”


Hence, “Premium Placement”

“Premium Placement”

I have reserved space in my sidebar for the “Premium Placement” of widgets. This will ensure maximum exposure on Widgets Lab and generate more interest in your widget. If you see a position on this page that you believe would be a perfect fit for your widget, contact me and we will set the ball rolling. [email protected] or
Contact WidgetsLab

If you discover a location on this blog that is a perfect fit but is not currently a “Premium Placement” position, contact me and we will talk.

Current “Premium Placement” pricing

“Featured Widget” placement priced as follows:

1 Month…$75.00 USD

“Cool Widget” placement priced as follows:

1 Month…$50.00 USD

Transactions are currently handled via PayPal. If you are allergic to PayPal there is a remote possibility that I may accept another form of payment.

Any time frame longer than 1 month will require special terms.
Feel free to email me with any questions or special requests.
Contact WidgetsLab

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