[PartÂ 5 in a 5 part series titledÂ "How to build a widget"]
The widget is ready.Â It is sitting on your website with a viral deployment scheme.Â But the big question isÂ “How do people find out about your widget”?
5) Promoting the widget
If you happen to beÂ Amazon and your main website is generating tens of thousands of hits a day, a simple graphic/link on your main page to your widgetÂ would be enough.Â But everybody’s website does not generate thousands of page requests a day.
I mentioned before (Part 4)Â that there are widget galleries.Â Galleries are always a good place to promote your widget.Â However, Â unless you have a run-away-hit, you are never going get more then 100+ widget installs from a simple Gallery site.
The best way to promote you new widget (If you are not already getting thousands of hits on your own site) is to get some oneÂ who is receiving thousands of hits to install/and or write about it.
This blog, Widgets lab, writes about widgets every day.Â They also get a couple thousand hits every day.Â Â Write a nice email to Derek or AvatarÂ explaining why your widgetÂ should be profiled, and they may just write about it.Â
Other places to get your widget mentioned would beÂ Web 2.0 techÂ blogs such as www.Mashable.com, www.ReadWriteWeb.com,Â or even a general tech blog likeÂ www.Slashdot.com.
These sites reach millions of users everyday and are good place to jump start your widget.Â You may have to offer to do Pete Cashmore’s laundry for a week or buy CmdrTaco a Starbucks gift card, but just maybe they will give your widget a write up it deserves.
So if you made it this far in the series you are on your way to creating your own little piece on the web,Â your very own widget.Â Good luck.Â See you on the other side.
Part 1 | Part 2 | Part 3 | Part 4 | Part 5