Facebook is such a killjoy lately for the two biggest fb8 app developers. just when slide managed to recover Top Friends after more than a week of inactivity, the application fell from grace on active users but managed to retain 1 million active users. but that was not the same for RockYou superwall that has fallen below 600k active users from 2.4 million active users in a matter of days when Facebook cut out the notification and invitation invitation from superwall.
Unlike Slide case of Hackery being the cause. SuperWall offense is its spammy nature. what is interesting is the why o such decrease compared with Top Friends?. as someone who has suffered from getting notifications of both apps it is clear that Top Friends got a better engagement and retention level because of the sociological factor in the app being different from superwall. superwall is a simple utility that overlaps with Facebook Wall and its main attractive is that is promises to enhance that app. in the case of Top Friends it is a Automatic and persistent utility with a lower level of manageability than super wall and removing it would cause a immediate doubt in the user toward the reaction his/her “top friends†may have if the app is removed. it is a subtle but subconscious thing.
I say it so because i had reactions like that when i removed that app unlike with SuperWall where there is not that social element because in Facebook “lore†being a “Top Friend†means being a actual friend.
SuperWall on the other hand is more like a chore to you if you don`t have the app because it is a replicated communication channel that overlaps with the original app. without notifications, users are more than willing to let that app go without second thougths about it since there is no activity to be had.
Facebook punishes RockYou`s Baby via AllFacebook
