Posts Tagged ‘Gigya’

Golden Globes Awards 2010 live stream widget from gigya

January 11th, 2010

The 2010 Golden Globe Awards happen on Jan 17th at 8et-5pt on NBC.

There are a week of shows leading up to the actual award ceremony and all these shows appear in this widget.

This widget is a great way to draw in readers to view the show and possibly have a chat widget on site to interact with your readers while they view the awards.

You can embed this widget in two different sizes. 400 X 530 and 900 X 600 (get embed code here)

It appears as though you can add this widget to your Facebook pages as well. Or here as well.

press release:

The Hollywood Foreign Press Association (HFPA), NBC and dick clark productions (dcp) have developed “Golden Globes Week”; an online experience featuring exclusive preview content in support of the upcoming “67th Annual Golden Globe Awards” airing live in all time zones on NBC, January 17, 2010 at 8pm ET / 5pm PT. The “Golden Globes Week” series will stream on NBC.com, Facebook.com/Celebs, Ustream and other partner sites through the official widget. The full week of previews will kickoff “Golden Globes Week” beginning Monday, January 11th. The widget can be downloaded at http://www.nbc.com/goldenglobesallaccess and http://dickclark.com/globes.

How to build a widget – Promoting the widget

February 25th, 2009

[Part 5 in a 5 part series titled “How to build a widget]

The widget is ready.  It is sitting on your website with a viral deployment scheme.  But the big question is  “How do people find out about your widget”?

5) Promoting the widget

If you happen to be Amazon and your main website is generating tens of thousands of hits a day, a simple graphic/link on your main page to your widget would be enough.  But everybody’s website does not generate thousands of page requests a day.

Widget Galleries.

I mentioned before (Part 4) that there are widget galleries.  Galleries are always a good place to promote your widget. However,  unless you have a run-away-hit, you are never going get more then 100+ widget installs from a simple Gallery site.

Get Creative.

The best way to promote you new widget (If you are not already getting thousands of hits on your own site) is to get some one who is receiving thousands of hits to install/and or write about it.

This blog, Widgets lab, writes about widgets every day.  They also get a couple thousand hits every day.   Write a nice email to Derek or Avatar explaining why your widget should be profiled, and they may just write about it. 

Other places to get your widget mentioned would be Web 2.0 tech blogs such as www.Mashable.com, www.ReadWriteWeb.com,  or even a general tech blog like www.Slashdot.com.

These sites reach millions of users everyday and are good place to jump start your widget.  You may have to offer to do Pete Cashmore’s laundry for a week or buy CmdrTaco a Starbucks gift card, but just maybe they will give your widget a write up it deserves.

So if you made it this far in the series you are on your way to creating your own little piece on the web,  your very own widget.  Good luck.  See you on the other side.

Part 1 | Part 2 | Part 3 | Part 4 | Part 5

How to build a widget – Deploying the widget

January 13th, 2009

[Part 4 in a 5 part series titled “How to build a widget]

The code is written.  The widget is complete.  The idea you started with is neatly contained in the world’s greatest widget.  Now you just have to figure out how to get it to everybody.

Part 4) – Deploying the widget. 

Since widgets are “portable pieces of code”  you have to find a way to give this to all of your future fans.  Easy right?  Since the widget is just normally an HTML or Javascript snippet you can just trust that would be widget users know how to grab the code and embed it on their site.  Not Exactly.

The first step in deploying your widget is creating a web site.  The web site should at the very least allow potential widget owners to know what the widget does and allow then to copy the embed code.  An example of a very simple widget site is the very first widget I developed,  www.JunkIWant.com.   JunkIWant is a Amazon wishlist widget.   No Logins.  Nothing fancy.  Just a website that gives clear instructions on how to grab the widget code.

However, you can’t be certain that just because you supply the HTML/Javascript that a blog owner will know how to grab the code and embed it into their site.   This is where widget galleries and widget dashboards help out.

Widget galleries are sites like www.widgetbox.com and www.widgipedia.com.  These sites allow you to upload your widget and gives widget users an easy interface to grab the widget code.  There is a slight learning curve on uploading your widget, but each site has FAQs and forums to help you along.  The galleries also allow you to track widget installs and some domain specific stats.  They also showcase your widget in various galleries throughout the web.  For instance, www.widgetbox.com partners with many of the larger social sites like Picazo and Bebo. 

The only drawback with  gallery sites is that they take widget users away from your web page.

Widget dashboards are sites that like www.clearspring.com and www.gigya.com.  These sites differ from the gallery sites since they give you a widget dashboard to put on your own site.  The dashboard simplifies the embedding process with a very easy to use interface to grab the widget.  They also provide widget tracking and domain specific stats.  The proccess is pretty simple to add the dashboard to your site (the dashboards are widgets in their own right).  I actually use the www.gigya.com dashboard (Wildfire) on one of my widget sites,  www.MyVGift.com.

clearspring dashboard

clearspring dashboard

Widget galleries and widget dashboard sites greatly enhance the ability to deploy and distribute widgets.  And the best part all of the distribution tools mentioned are free to use.

So knock yourself out.  You spent alot of time on your widget.  You should use every tool available to make it as easy for your potential users to get a hold of your widget.

Next – Part 5 - Promoting the widget.

Part 1 | Part 2 | Part 3 | Part 4 | Part 5

Hulu Powered Splashcast Embeddable Content Channels

December 30th, 2008

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Some weeks ago, Splashcast announced that they would be building special Splashcast Embeddable channels with Hulu Content. a lot of these channels went live right with the announcement. but they have been evolving since then. that is the greatest point for those Widget Channels. they evolve.

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Many wondered the why of a Splashcast partnership since Hulu already has some really good Widgets. the reason is Facebook and General Spread.  the best positioned space for Splashcast is still Facebook and the fact it uses Gigya Wildfire for its High Spread Sharing. this gives Hulu extra lanes to distribute Hulu influence and in the case of Splashcast. it gets them not only a great gig but also better brand visibility. the same that should result in more white list gigs.

And while Splashcast also highlights MySpace as one of the main ways to use the widget. Hulu already got its bases covered there. so Facebook + Else is the biggest win for Hulu.

I think that should make it clear enough why it is a win-win for both. but from the user side. it is also a good choice since you can expect a quality widget and you can expect be able to take the widget without any effort to pretty much all of the relevant online destination thanks to gigya.

I like Splashcast Widget Channels. but i really wish if they were more customizable and offered lite versions of them. but as a fully featured media widget. it does the job and it does it well.

SplashCast Widget Channels

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