Gigya got named #1 widget company in all the round world by comscore. this put all the current moves in the Widget Industry into perspective. gigya way of doing things with a more off hands approach to be a enabler to widget distribution and to be light in branding of widgets since they are not a Widget Developer like Clearspring or a Widget Agency like Musestorm or a Widget Distribution Channel in the same vain Widgetbox is has paid off. This incredible surge of growth really proves it and it sure has been the reason for many movements. not only from Clearspring but also from the likes of Widgetbox that is also accelerating lately
So,Unlike other Bloggers. i do rectify when i have been off base. now it is very clear where the main plotline was. it was a Gigya – Clearspring main story after all. what do i mean by this?. well. that Clearspring main worry and main reason to acquire AddThis was not to fend of the quickly growing ShareThis that is now turning into a big Widget company but to accelerate against Gigya. something they dealt with on both accounts with said AddThis Acquisition since they were in the need of more reach. Gigya then in turn announced its new funding round and its strategy towards the social graph with Gigya Socialize.
I was not wrong but not fully right. so i stand corrected. now it is good to check out how things interconnect. i knew gigya was doing great. i didn`t thought they were doing THIS GREAT. truly amazing to check the numbers from comscore on this:
Gigya Press Release:
comScore Ranks Gigya as Largest Widget Company with More Than 174 Million Unique Widget Viewers Worldwide
Gigya Grows 43% in Five Months; Also Releases Internal Data Showing Average Reach of 25 Unique Users per Installed Widget
Palo Alto, CA (PRWEB) October 15, 2008 —
Gigya U.S. & Worldwide Reach
News Facts
Gigya, the largest widget distribution network and social sharing platform, reached more than 174 million unique widget viewers worldwide in August 2008 according to data released this month in comScore’s August Widget Metrix Report.
In addition to ranking as the largest widget platform, Gigya is also the largest widget company in the world in terms of reach according to comScore. Gigya saw a 43 percent increase in worldwide, unique viewer reach since March 2008.
Within the United States, Gigya reached more than 70 million unique widget viewers, representing 37.2 percent of U.S. Internet users. This is a 59 percent increase since March 2008.
Gigya also released its own internal data for the month of August, showing that on average, 25 unique people viewed each installed widget. This means that these widgets are viewed and engaged with by a significant network of friends along with the original user.
Situation Analysis
This data from Gigya and comScore reflects a key trend that is reshaping the Internet: content is being consumed in locations other than the original source and instead within the places where users spend an increasing amount of time online, such as social networks, start pages and blogs.
The data also illustrates that the majority of widgets installed via Gigya’s sharing platform are placed by users onto social platforms like social network profile pages, where the widgets then reach an average of 24 of each user’s friends.
Gigya’s technology and services achieved enormous traction with both advertisers and publishers due in large part to this significant network effect. The company’s growth also reflects the desire of these two key customer groups to reach large and relevant audiences in a social context, using innovative technologies that together deliver user endorsement, word of mouth and a high level of engagement.
According to recent Forrester research, people online most trust their friends for consumer information. With 83 percent of people trusting a friend’s opinion of a product or service, widgets, and their ability to reach friend networks as user-endorsed content, represent an important marketing opportunity.
Of course that Clearspring acquisition of AddThis was the smart move since they are now well positioned to reclaim the #1 place in what could be a month from now. but even then. the news from gigya and their Gigya Socialize strategy shows that they will not let go without a fight.
This in turn should be great for Widgets in general and good for me that i get to cover it. what is not to like?
Gigya
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