In a effort to increase mindshare, marketshare and volume. Scribd has launched a way to make sure your E-mail attachments can be seen by anyone by offering a option to get whatever Document attachment you sent to Scribd@iPaper.com. you only need to set every E-mail you sent with Document attached adding the Scribd iPaper E-mail as a CC recipient and you and your E-mail contacts will receive a e-mail to see the Document as a iPaper Widget.
Only document formats are supported and it only ask you to use their e-mail as a CC recipient so scribd can do the rest.
You may note that in the case of Gmail there is a “see in google docs or preview as HTLM option†and may think you don`t need this. but remember that only 10% of the world use Gmail and that iPaper is just giving you a option more.
This initiative is a good way too for scribd to increase their footprint and their brand. and boy if they need it. as i already said. this in this area are going to get worse with Google Docs, Adobe Share and Office Live natural progression into this space in a way it will not leave many Startups able to compete with them. scribd truly wants to be the company left standing in case they don`t get acquired and also in case other competitors in their space survive.
