In the space of Digital Documents, Scribd is still #1. So they are now trying to move as fast as they can by entering into Issuu territory with ebooks. But since their main thing continues to be everything else, the most important thing is to keep a great user experience. thing they think can archive with the update of iPaper 2 that is their Flash based Embeddable Document Viewer.
The new iPaper looks as if it was made in Ajax and it cleans up most of the lines out of the design to give it a more adaptable look.
Even with update and it still being the leader, Scribd traffic is starting to get affected with the crazy and intense competition its facing with Issuu, DocStoc, Adobe, Google, Zoho, Docuter, Slideshare and EmbedIt.In that continue to advance against them. But the worse competition for Scribd will be if Microsoft gets into the game later this year in full force. If that happens i think there will be consolidation in this space and maybe Adobe will finally get a clue and buy scribd, unless scribd decides to merge with one of its competitors of course. After all, anything can happen.
Improving your Scribd reading experience, one document at a time via scribd blog
